Borgward is an automobile manufacturer originally created by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in this 1960s. The Borgward group made four brands of autos: Borgward, Hansa, Goliath and Lloyd.The marque has considering that been revived by Carl Borgward's grand son, Christian Borgward, together with his partner Karlheinz L. Knöss, with assistance from Oriental investment, and unveiled the business's first new car inside over 40 years, the BX7 at the 2015 International Motor Indicate.The origins of Bremen's most significant auto-business get back on 1905 with the place in nearby Varel of the "Hansa Automobilgesellschaft" and the muse in Bremen itself of "Namag", maker of the Lloyd vehicle. These two businesses merged in 1914 in order to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial status then confronting Germany, the business failed to prosper and through the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a possibility greatly to expand the actual scope of his automotive business, and he took control from it.
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The very first "automobile" Carl Borgward intended was the 1924 Blitzkarren (super cart), a sort of tiny three-wheeled van with 3 hp (1. 5 kW), which was an enormous success on the market gap it filled. Traders with a small budget bought it for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the movie director of Hansa Lloyd AG having had time to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had nowadays evolved into the nonetheless three wheeler timber presented synthetic leather bodied 5 as well as 7 hp Goliath Master. Borgward turned his awareness of the other businesses and also led the development on the Hansa Konsul. In February 1937, there came the completely new Hansa Borgward 2000 and in 1939 the name was shortened to Borgward 2000. The 2000 model was as well as the Borgward 2300that continued in production until 1942.After World War II, in 1946 Carl Borgward used a number of the brand names from companies he had acquired through the years to found three independent companies: Borgward, Goliath and Lloyd. This was intended to increase the number of steel allocated to his business during a period of austerity and rationing. For many purposes nokia's would be run like a single entity, but in a business operated with a man to whom delegation didn't come naturally the proliferation of legal entities nevertheless added unhelpful layers of complexity over the 1950s and encouraged a broadening in the range which finally proved financially unsustainable while using the sales volumes achievable. In 1949 company introduced the Borgward Hansa 1500.One of several top engineers at Borgward from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started out in 1954. The Isabella would become Borgward's hottest model and remained in production for your life of the organization. In 1960 the Borgward P100 seemed to be introduced, equipped with pneumatic suspension.Borgward introduced a brand of 1500 cc sports racers in the late 1950s, with the 16-valve engine from these being a successful Formula Two power unit (which has been also used by several F1 privateers in 1961).Although Borgward pioneered technical novelties from the German market such since air suspension and programmed transmission, the company had trouble competing available on the market. While larger companies such as Opel and VW took selling point of economies of scale and also kept their prices low to find market share, Borgward's cost structure was even above necessary for its dimension, as it basically run as four tiny independent companies rather than implemented such basic cost reduction strategies as joint development and parts sharing involving the company's makes. Borgward suffered quality problems at the same time. The Lloyd Arabella was technically advanced like a water-cooled boxer with entrance wheel drive, but plagued with problems including water leakage and gearbox mistakes. Lloyd lost money on the car even though it was more expensive as compared to its direct competitors.In 1961, the company was pressured into liquidation by loan companies. Carl Borgward died with July 1963, still insisting the company was technically solvent. This proved to be true in the sense that after the particular creditors were paid in full, there was still 4. 5 million Marks left over from the business.
Stories of difficulties at Borgward surfaced in the article that appeared within Germany's leading news journal, “Der Spiegel” on 14 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted by using a picture of Borgward, cigar in mouth, on the magazine’s the front cover. It was strongly important of Carl Borgward's business approach, and included many with the arguments later advanced to spellout or justify the company's demise. The widest range of cars from any maker in Germany, produced by three till recently operationally autonomous organizations (Borgward, Goliath and Lloyd) had been supporting a turnover connected with only 650 million Represents, placing the overall sales value in the combined Borgward auto organizations only in fifth position among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence on an increasingly manic proliferation regarding new and modified models featuring adventurous, but under-developed technological innovations ("fast manisch[e] Konstruierwut") offered rise to components which too often did not work, broke down or chop down apart, resulting in massive expenses for pre-delivery remediation and/or write-up delivery warranty work that found their long ago to the company.The December 1960 Spiegel article has not been the only serious public criticism targeting Borgward presently: suddenly stridently negative (if more succinct) comments also turned up in the influential mass-market Bild paper and in television studies. Critical media commentaries in addition appeared concerning large loans on the Borgward Group provided because of the local Landesbank.It is apparent that this business was confronting cash-flow difficulties at the conclusion of 1960. Capital intensive businesses for instance auto manufacturing use their own expensive machines and tools most efficiently as long as they use them constantly from full capacity, but the car market in Europe in the 1950s/60s was more seasons than today, with sales diminishing in Winter, then peaking in the early summer months: Borgward’s inventory of unsold cars at the conclusion of 1960 was higher than usual, reflecting ambitious growth strategies, most obviously in respect of the united states market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered through the North American dealers in 1960 (and with the 12, 000 delivered to all of them) 6, 000 might have to become taken back following a slump in United states demand. (Borgward was not really the only European auto maker hit by way of North American slump widely used for imported cars during 1960. In the same calendar year two ships carrying Renault Dauphines were turned back in mid-Atlantic because the docks in Nyc were overcrowded with unsold Dauphines.
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By the end of December 1960 Borgward approached the bank for a further 1 million Marks of credit rating, the loan to be backed by the guarantee from the Bremen regional government which initially the Bremen senators consented to provide. However, following the flood associated with critical press comment this senators withdrew their promise. They now required Carl Borgward to pledge the organization itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in a still hostile media, Borgward agreed to the senate’s terms on 5 February 1961, thereby averting the bankruptcy on the business.The Bremen Senate additionally insisted on appointing its own nominee as chairman of the company’s supervisory board. The man they chose was Johannes Semler who reports generally describe as a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated in English, does less than full justice for the breadth of Semler’s profession. He had studied legislation at university and worked initially as a lawyer. The scion of a top Hamburg political family, in 1945 he got himself been a founding person in the centre-right CSU bash, and was a member of the Bundestag between 1950 along with 1953. Despite his Hamburg beginnings, Semler was by this time based in Munich, with a network of contacts inside Bavarian establishment that likely included fellow CSU politician along with the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler within a top administrative position from the Bizone. The appointment of Johannes Semler as the representative of the Bremen senators to chair the Borgward supervisory aboard would, in retrospect, contribute to the conflict that followed the Borgward individual bankruptcy.
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Upon 28 July 1961 Semler, as Chairman of your supervisory board joined the directors from the three companies Borgward, Goliath and Lloyd to instigate proceedings for the establishment of a “Vergleichsverfahren”, which would have provided for any court sanctioned scheme of arrangement enabling this company to continue to trade while concurrently protecting the interests involving creditors. [16] Two months later on, however, in September 1961, the Borgward and Goliath organizations were declared bankrupt, followed in November with the Lloyd business. Subsequent “conspiracy theorists” possess suggested that Semler, for reasons of his very own, never had any goal of allowing the Borgward auto-businesses in order to survive.
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