Borgward returns to Geneva after 55yearabsence [w/video] Autoblog

Borgward can be an automobile manufacturer originally launched by Carl F. W. Borgward. The original company, based in Bremen within Germany, ceased operations in the actual 1960s. The Borgward group made four brands of autos: Borgward, Hansa, Goliath and Lloyd.The marque has given that been revived by Carl Borgward's son, Christian Borgward, together with his partner Karlheinz L. Knöss, with assistance from China investment, and unveiled the company's first new car throughout over 40 years, the BX7 at this 2015 International Motor Present.The origins of Bremen's most significant auto-business resume 1905 with the business in nearby Varel of the "Hansa Automobilgesellschaft" and the building blocks in Bremen itself associated with "Namag", maker of the Lloyd car. These two businesses merged in 1914 in order to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economic situation then confronting Germany, the business failed to prosper and through the late 1920s faced individual bankruptcy. For Carl Borgward, already the successful creator on the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a possibility greatly to expand the scope of his auto business, and he took control than it.

1963 Borgward Isabella Beverly Hills Car Club

The primary "automobile" Carl Borgward intended was the 1924 Blitzkarren (super cart), a sort of very small three-wheeled van with two hp (1. 5 kW), which was an enormous success out there gap it filled. Traders with a small budget bought it for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the home of Hansa Lloyd AG having had the opportunity to merge his "Goliath-Werke Borgward & Corp. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had chances are evolved into the however three wheeler timber presented synthetic leather bodied 5 as well as 7 hp Goliath Pioneer. Borgward turned his awareness of the other businesses in addition to led the development of the Hansa Konsul. In February 1937, there came the completely new Hansa Borgward 2000 as well as in 1939 the name was shortened to Borgward 2000. The 2000 model was then the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used a few of the brand names from firms he had acquired over the years to found three separate companies: Borgward, Goliath and Lloyd. This was intended to increase how much steel allocated to his business each time of austerity and rationing. For many purposes the businesses would be run like a single entity, but in a business operated by way of a man to whom delegation didn't come naturally the expansion of legal entities nonetheless added unhelpful layers of complexity throughout the 1950s and encouraged a broadening of the range which eventually proved financially unsustainable with all the sales volumes achievable. In 1949 company introduced the Borgward Hansa 1500.One of several top engineers at Borgward by 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started out in 1954. The Isabella would become Borgward's most widely used model and remained in production to the life of the corporation. In 1960 the Borgward P100 had been introduced, equipped with pneumatic suspension.Borgward introduced a brand of 1500 cc sports racers inside the late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (which has been also used by some F1 privateers in 1961).Although Borgward pioneered technical novelties inside German market such as air suspension and automatic transmission, the company had trouble competing available on the market. While larger companies similar to Opel and VW took selling point of economies of scale as well as kept their prices low to achieve market share, Borgward's cost structure was even beyond necessary for its size, as it basically run as four tiny independent companies and never implemented such basic expense reduction strategies as articulation development and parts sharing relating to the company's makes. Borgward suffered quality problems too. The Lloyd Arabella was technically advanced as a water-cooled boxer with front wheel drive, but plagued with problems like water leakage and gearbox errors. Lloyd lost money on the car although it was more expensive than its direct competitors.In 1961, the company was required into liquidation by loan companies. Carl Borgward died within July 1963, still insisting the company ended up technically solvent. This proved to be true within the sense that after the creditors were paid 100 %, there was still several. 5 million Marks remaining from the business.

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Reports of difficulties at Borgward surfaced in the article that appeared in Germany's leading news publication, “Der Spiegel” on 14 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted by means of a picture of Borgward, cigar in mouth, on the magazine’s entrance cover. It was strongly critical of Carl Borgward's company approach, and included many of the arguments later advanced to spell out or justify the corporation's demise. The widest range associated with cars from any supplier in Germany, produced by three until eventually recently operationally autonomous corporations (Borgward, Goliath and Lloyd) seemed to be supporting a turnover regarding only 650 million Represents, placing the overall sales value from your combined Borgward auto organizations only in fifth position among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence while on an increasingly manic proliferation regarding new and modified types featuring adventurous, but under-developed technological innovations ("fast manisch[e] Konstruierwut") presented rise to components which excessively did not work, broke down or dropped apart, resulting in massive payments for pre-delivery remediation and/or write-up delivery warranty work that found their sources that are to the company.The December 1960 Spiegel article had not been the only serious community criticism targeting Borgward at this time: suddenly stridently negative (in the event that more succinct) comments also resulted in in the influential mass-market Bild magazine and in television stories. Critical media commentaries furthermore appeared concerning large loans to the Borgward Group provided with the local Landesbank.It is apparent that the business was confronting cash-flow difficulties at the conclusion of 1960. Capital intensive businesses like auto manufacturing use their own expensive machines and tools most efficiently should they use them constantly at full capacity, but the car market in Europe within the 1950s/60s was more periodic than today, with sales diminishing within Winter, then peaking in the first summer months: Borgward’s inventory of unsold cars right at the end of 1960 was beyond usual, reflecting ambitious growth options, most obviously in respect of america market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered because of the North American dealers with 1960 (and from the 12, 000 delivered to them) 6, 000 might have to get taken back following a slump in Us demand. (Borgward was not really the only European auto maker hit with a North American slump widely used for imported cars in the course of 1960. In the same calendar year two ships carrying Renault Dauphines were turned back in mid-Atlantic because the docks in Big apple were overcrowded with unsold Dauphines.

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By the end of December 1960 Borgward approached the financial institution for a further a single million Marks of credit ratings, the loan to be backed by a guarantee from the Bremen local government which initially the Bremen senators consented to provide. However, following the flood associated with critical press comment your senators withdrew their ensure. They now required Carl Borgward to pledge this company itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported within a still hostile media, Borgward agreed to the senate’s terms on 5 February 1961, thereby averting the bankruptcy with the business.The Bremen Senate likewise insisted on appointing its nominee as chairman with the company’s supervisory board. The man they select was Johannes Semler with whom reports generally describe being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated in English, does less than full justice towards the breadth of Semler’s occupation. He had studied law at university and worked initially being a lawyer. The scion of a number one Hamburg political family, in 1945 he got himself been a founding member of the centre-right CSU gathering, and was a person in the Bundestag between 1950 as well as 1953. Despite his Hamburg sources, Semler was by on this occasion based in Munich, with a network of contacts inside Bavarian establishment that possibly included fellow CSU politician and also the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in the top administrative position inside Bizone. The appointment of Johannes Semler for the reason that representative of the Bremen senators to be able to chair the Borgward supervisory board would, in retrospect, contribute to the hot debate that followed the Borgward personal bankruptcy.

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In 28 July 1961 Semler, as Chairman of the supervisory board joined the directors with the three companies Borgward, Goliath and Lloyd to instigate proceedings for the establishment of a “Vergleichsverfahren”, which would have provided for a court sanctioned scheme of arrangement enabling the business enterprise to continue to trade while while doing so protecting the interests associated with creditors. [16] Two months later on, however, in September 1961, the Borgward and Goliath organizations were declared bankrupt, followed in November from the Lloyd business. Subsequent “conspiracy theorists” possess suggested that Semler, for reasons of his or her own, never had any goal of allowing the Borgward auto-businesses to help survive.

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