Borgward is an automobile manufacturer originally set up by Carl F. W. Borgward. The original company, based in Bremen throughout Germany, ceased operations in the particular 1960s. The Borgward group generated four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has considering that been revived by Carl Borgward's grandson, Christian Borgward, together with his lover Karlheinz L. Knöss, with assistance from China investment, and unveiled the corporation's first new car throughout over 40 years, the BX7 at this 2015 International Motor Demonstrate.The origins of Bremen's most significant auto-business return to 1905 with the place in nearby Varel with the "Hansa Automobilgesellschaft" and the muse in Bremen itself regarding "Namag", maker of the Lloyd car or truck. These two businesses merged in 1914 to the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial status then confronting Germany, the business failed to prosper and with the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator in the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the possibility greatly to expand the scope of his automobile business, and he took control of computer.
Borgward Is Officially Back with its BX7 SUV in Frankfurt
The first "automobile" Carl Borgward intended was the 1924 Blitzkarren (super cart), a sort of tiny three-wheeled van with 2 hp (1. 5 kW), which was an enormous success available in the market gap it filled. Traders with a small budget ordered for delivery. The Reichspost ordered many of them for postal service.In 1929, Borgward became the overseer of Hansa Lloyd AG having had the oppertunity to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had nowadays evolved into the nonetheless three wheeler timber presented synthetic leather bodied 5 or maybe 7 hp Goliath Leader. Borgward turned his focus on the other businesses along with led the development of the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 and in 1939 the name was shortened to Borgward 2000. The 2000 model was then the Borgward 2300that continued in production until 1942.After World War II, in 1946 Carl Borgward used some of the brand names from companies he had acquired in the past to found three separate companies: Borgward, Goliath and Lloyd. This was intended to increase the number of steel allocated to his business at any given time of austerity and rationing. For many purposes the companies would be run as being a single entity, but in a business operated by way of a man to whom delegation did not come naturally the expansion of legal entities even so added unhelpful layers of complexity through the 1950s and encouraged a broadening of the range which ultimately proved financially unsustainable using the sales volumes achievable. In 1949 company presented the Borgward Hansa 1500.One of many top engineers at Borgward through 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started out in 1954. The Isabella would become Borgward's hottest model and remained in production for that life of the organization. In 1960 the Borgward P100 had been introduced, equipped with pneumatic suspension.Borgward introduced a distinctive line of 1500 cc sports racers inside late 1950s, with the 16-valve engine from these transforming into a successful Formula Two power unit (that was also used by many F1 privateers in 1961).Although Borgward pioneered technical novelties inside German market such as air suspension and automatic transmission, the company had trouble competing in the marketplace. While larger companies such as Opel and VW took selling point of economies of scale as well as kept their prices low to realize market share, Borgward's cost structure was even higher than necessary for its size, as it basically operated as four tiny independent companies and don't implemented such basic price tag reduction strategies as mutual development and parts sharing involving the company's makes. Borgward suffered quality problems also. The Lloyd Arabella was technically advanced like a water-cooled boxer with entrance wheel drive, but plagued with problems including water leakage and gearbox errors. Lloyd lost money on the car just about the most was more expensive than its direct competitors.In 1961, the company was pushed into liquidation by lenders. Carl Borgward died inside July 1963, still insisting the company was technically solvent. This proved to be true inside sense that after your creditors were paid fully, there was still four. 5 million Marks remaining from the business.
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Reports of difficulties at Borgward surfaced in an article that appeared inside Germany's leading news journal, “Der Spiegel” on fourteen December 1960”. The very long, detailed, and in places repeating Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s the front cover. It was strongly vital of Carl Borgward's small business approach, and included many of the arguments later advanced to describe or justify the company's demise. The widest range associated with cars from any manufacturer in Germany, produced by three until recently operationally autonomous corporations (Borgward, Goliath and Lloyd) has been supporting a turnover involving only 650 million Grades, placing the overall sales value from your combined Borgward auto corporations only in fifth place among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence by using an increasingly manic proliferation associated with new and modified versions featuring adventurous, but under-developed technological innovative developments ("fast manisch[e] Konstruierwut") presented rise to components which all too often did not work, broke down or dropped apart, resulting in massive bills for pre-delivery remediation and/or post delivery warranty work that found their sources that are to the company.The December 1960 Spiegel article was not the only serious public criticism targeting Borgward right now: suddenly stridently negative (if more succinct) comments also resulted in in the influential mass-market Bild paper and in television reports. Critical media commentaries in addition appeared concerning large loans towards Borgward Group provided by the local Landesbank.It is apparent that the business was confronting cash-flow difficulties at the end of 1960. Capital intensive businesses such as auto manufacturing use their particular expensive machines and tools most efficiently as long as they use them constantly in full capacity, but the car market in Europe inside 1950s/60s was more seasons than today, with sales diminishing inside Winter, then peaking in the first summer months: Borgward’s inventory of unsold cars at the end of 1960 was greater than usual, reflecting ambitious growth ideas, most obviously in respect of north america market[11] The December 1960 Spiegel article speculated that of the 15, 000 Borgward cars ordered because of the North American dealers throughout 1960 (and with the 12, 000 delivered to them) 6, 000 might have to get taken back following a slump in Us demand. (Borgward was not the one European auto maker hit by the North American slump in demand for imported cars through 1960. In the same season two ships carrying Renault Dauphines were turned in mid-Atlantic because the docks in Nyc were overcrowded with unsold Dauphines.
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Towards the end of December 1960 Borgward approached the financial institution for a further just one million Marks of credit rating, the loan to be backed by way of a guarantee from the Bremen regional government which initially the Bremen senators agreed to provide. However, following the flood connected with critical press comment this senators withdrew their assurance. They now required Carl Borgward to pledge the corporation itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported inside a still hostile media, Borgward agreed to the actual senate’s terms on 4 February 1961, thereby averting the bankruptcy from the business.The Bremen Senate in addition insisted on appointing its nominee as chairman from the company’s supervisory board. The man they decided was Johannes Semler which reports generally describe as a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated straight into English, does less than full justice to the breadth of Semler’s job. He had studied legislations at university and worked initially being a lawyer. The scion of a leading Hamburg political family, in 1945 he had himself been a founding member of the centre-right CSU gathering, and was a person in the Bundestag between 1950 as well as 1953. Despite his Hamburg beginnings, Semler was by this time based in Munich, with a network of contacts inside Bavarian establishment that probably included fellow CSU politician as well as the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a very top administrative position within the Bizone. The appointment of Johannes Semler because representative of the Bremen senators for you to chair the Borgward supervisory table would, in retrospect, contribute to the hot debate that followed the Borgward individual bankruptcy.
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With 28 July 1961 Semler, as Chairman of the supervisory board joined the directors on the three companies Borgward, Goliath and Lloyd to instigate proceedings for that establishment of a “Vergleichsverfahren”, which would have provided for just a court sanctioned scheme of arrangement enabling the business to continue to trade while while doing so protecting the interests associated with creditors. [16] Two months in the future, however, in September 1961, the Borgward and Goliath corporations were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” include suggested that Semler, for reasons of his or her own, never had any goal of allowing the Borgward auto-businesses for you to survive.
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