Borgward is an automobile manufacturer originally set up by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in the particular 1960s. The Borgward group produced four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has because been revived by Carl Borgward's son, Christian Borgward, together with his spouse Karlheinz L. Knöss, with assistance from Oriental investment, and unveiled the company's first new car within over 40 years, the BX7 at the particular 2015 International Motor Indicate.The origins of Bremen's most significant auto-business get back to 1905 with the business in nearby Varel with the "Hansa Automobilgesellschaft" and the building blocks in Bremen itself involving "Namag", maker of the Lloyd vehicle. These two businesses merged in 1914 to make the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial crisis then confronting Germany, the business failed to prosper and with the late 1920s faced personal bankruptcy. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the opportunity greatly to expand this scope of his automobile business, and he took control of the usb ports.
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The primary "automobile" Carl Borgward made was the 1924 Blitzkarren (super cart), a sort of small three-wheeled van with a couple of hp (1. 5 kW), which was an enormous success available in the market gap it filled. Traders with a small budget bought it for delivery. The Reichspost ordered most of them for postal service.In 1929, Borgward became the representative of Hansa Lloyd AG having had time to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had chances are evolved into the however three wheeler timber framed synthetic leather bodied 5 or maybe 7 hp Goliath Founder. Borgward turned his care about the other businesses and also led the development on the Hansa Konsul. In February 1937, there came the brand-new Hansa Borgward 2000 as well as in 1939 the title was shortened to Borgward 2000. The 2000 model was as well as the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used a lot of the brand names from firms he had acquired in recent times to found three distinct companies: Borgward, Goliath and Lloyd. This was intended to increase the quality of steel allocated to his business at a time of austerity and rationing. For many purposes nokia's would be run as a single entity, but in a business operated by the man to whom delegation failed to come naturally the spreading of legal entities even so added unhelpful layers of complexity over the 1950s and encouraged a broadening of the range which finally proved financially unsustainable using the sales volumes achievable. In 1949 company introduced the Borgward Hansa 1500.One of several top engineers at Borgward via 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started in 1954. The Isabella would become Borgward's hottest model and remained in production to the life of the company. In 1960 the Borgward P100 has been introduced, equipped with pneumatic suspension.Borgward introduced a brand of 1500 cc sports racers inside late 1950s, with the 16-valve engine from these learning to be a successful Formula Two power unit (that is also used by some F1 privateers in 1961).Although Borgward pioneered technical novelties inside the German market such seeing that air suspension and automatic transmission, the company had trouble competing out there. While larger companies like Opel and VW took benefit from economies of scale as well as kept their prices low to achieve market share, Borgward's cost structure was even beyond necessary for its measurement, as it basically handled as four tiny independent companies rather than implemented such basic expense reduction strategies as joint development and parts sharing between the company's makes. Borgward suffered quality problems likewise. The Lloyd Arabella was technically advanced to be a water-cooled boxer with the front wheel drive, but plagued with problems such as water leakage and gearbox snags. Lloyd lost money on the car though it was more expensive when compared with its direct competitors.In 1961, the company was pushed into liquidation by lenders. Carl Borgward died within July 1963, still insisting the company had been technically solvent. This proved to be true in the sense that after the creditors were paid 100 %, there was still 4. 5 million Marks remaining from the business.
borgward 1961 hansa 1100 40ps geschaeftswagen the history of cars
Reviews of difficulties at Borgward surfaced in the article that appeared inside Germany's leading news mag, “Der Spiegel” on age 14 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s front cover. It was strongly vital of Carl Borgward's small business approach, and included many of the arguments later advanced to go into detail or justify the firm's demise. The widest range associated with cars from any producer in Germany, produced by three until finally recently operationally autonomous organizations (Borgward, Goliath and Lloyd) has been supporting a turnover associated with only 650 million Scars, placing the overall sales value from your combined Borgward auto corporations only in fifth situation among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence by using an increasingly manic proliferation regarding new and modified types featuring adventurous, but under-developed technological inventions ("fast manisch[e] Konstruierwut") presented rise to components which too much did not work, broke down or fell into apart, resulting in massive expenses for pre-delivery remediation and/or article delivery warranty work that found their made use of to the company.The December 1960 Spiegel article had not been the only serious open public criticism targeting Borgward right now: suddenly stridently negative (if more succinct) comments also turned up in the influential mass-market Bild paper and in television stories. Critical media commentaries furthermore appeared concerning large loans towards Borgward Group provided from the local Landesbank.It is apparent which the business was confronting cash-flow difficulties towards the end of 1960. Capital intensive businesses such as auto manufacturing use their particular expensive machines and tools most efficiently should they use them constantly at full capacity, but the car market in Europe in the 1950s/60s was more seasonal than today, with sales diminishing with Winter, then peaking in earlier summer months: Borgward’s inventory of unsold cars at the conclusion of 1960 was beyond usual, reflecting ambitious growth options, most obviously in respect of america market[11] The December 1960 Spiegel article speculated that on the 15, 000 Borgward cars ordered from the North American dealers in 1960 (and in the 12, 000 delivered to them) 6, 000 might have being taken back following a slump in American demand. (Borgward was not the sole European auto maker hit with a North American slump widely used for imported cars during 1960. In the same 12 months two ships carrying Renault Dauphines were turned in mid-Atlantic because the docks in Nyc were overcrowded with unsold Dauphines.
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Towards the end of December 1960 Borgward approached your banker for a further 1 million Marks of credit rating, the loan to be backed by way of a guarantee from the Bremen local government which initially the Bremen senators decided provide. However, following the flood regarding critical press comment the actual senators withdrew their assurance. They now required Carl Borgward to pledge the company itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in the still hostile media, Borgward agreed to the particular senate’s terms on several February 1961, thereby averting the bankruptcy with the business.The Bremen Senate also insisted on appointing its own nominee as chairman of the company’s supervisory board. The man they decided to go with was Johannes Semler to whom reports generally describe to be a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated into English, does less than full justice for the breadth of Semler’s career. He had studied law at university and worked initially as being a lawyer. The scion of a leading Hamburg political family, in 1945 he had himself been a founding person in the centre-right CSU celebration, and was a person in the Bundestag between 1950 as well as 1953. Despite his Hamburg roots, Semler was by on this occasion based in Munich, with a network of contacts within the Bavarian establishment that likely included fellow CSU politician as well as the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a very top administrative position inside Bizone. The appointment of Johannes Semler for the reason that representative of the Bremen senators to be able to chair the Borgward supervisory table would, in retrospect, contribute to the conflict that followed the Borgward bankruptcy.
Upon 28 July 1961 Semler, as Chairman of the particular supervisory board joined the directors in the three companies Borgward, Goliath and Lloyd to instigate proceedings for the establishment of a “Vergleichsverfahren”, which would have provided to get a court sanctioned scheme of arrangement enabling this company to continue to trade while simultaneously protecting the interests associated with creditors. [16] Two months afterwards, however, in September 1961, the Borgward and Goliath corporations were declared bankrupt, followed in November with the Lloyd business. Subsequent “conspiracy theorists” possess suggested that Semler, for reasons of his very own, never had any objective of allowing the Borgward auto-businesses to be able to survive.
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