Borgward is an automobile manufacturer originally founded by Carl F. W. Borgward. The original company, based in Bremen with Germany, ceased operations in the 1960s. The Borgward group made four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has because been revived by Carl Borgward's grandson, Christian Borgward, together with his spouse Karlheinz L. Knöss, with assistance from Oriental investment, and unveiled the businesses first new car in over 40 years, the BX7 at this 2015 International Motor Demonstrate.The origins of Bremen's most significant auto-business return to 1905 with the place in nearby Varel with the "Hansa Automobilgesellschaft" and the inspiration in Bremen itself associated with "Namag", maker of the Lloyd auto. These two businesses merged in 1914 to make the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial situation then confronting Germany, the business failed to prosper and with the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator with the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the opportunity greatly to expand your scope of his automobile business, and he took control than it.
Ein serienreifer Kolibri: „Borgward – Visionen, Technik, Historie
The initial "automobile" Carl Borgward intended was the 1924 Blitzkarren (super cart), a sort of little three-wheeled van with two hp (1. 5 kW), which was an enormous success available in the market gap it filled. Traders with a small budget bought it for delivery. The Reichspost ordered some of them for postal service.In 1929, Borgward became the director of Hansa Lloyd AG having been able to merge his "Goliath-Werke Borgward & Corp. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had nowadays evolved into the however three wheeler timber presented synthetic leather bodied 5 or 7 hp Goliath Leader. Borgward turned his awareness of the other businesses as well as led the development with the Hansa Konsul. In February 1937, there came the fresh Hansa Borgward 2000 and in 1939 the title was shortened to Borgward 2000. The 2000 model was as well as the Borgward 2300that remained in production until 1942.After World War II, in 1946 Carl Borgward used some of the brand names from corporations he had acquired through the years to found three independent companies: Borgward, Goliath and Lloyd. This was intended to increase the amount of steel allocated to his business at a time of austerity and rationing. For many purposes the firms would be run like a single entity, but in a business operated by the man to whom delegation did not come naturally the growth of legal entities on the other hand added unhelpful layers of complexity over the 1950s and encouraged a broadening from the range which in the long run proved financially unsustainable while using sales volumes achievable. In 1949 company displayed the Borgward Hansa 1500.Among the top engineers at Borgward from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started out in 1954. The Isabella would become Borgward's hottest model and remained in production for that life of the firm. In 1960 the Borgward P100 was introduced, equipped with pneumatic suspension.Borgward introduced a distinct 1500 cc sports racers within the late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (which was also used by several F1 privateers in 1961).Although Borgward pioneered technical novelties inside German market such seeing that air suspension and computerized transmission, the company had trouble competing in the marketplace. While larger companies similar to Opel and VW took selling point of economies of scale as well as kept their prices low to gain market share, Borgward's cost structure was even more than necessary for its sizing, as it basically handled as four tiny independent companies and not implemented such basic price tag reduction strategies as articulation development and parts sharing between company's makes. Borgward suffered quality problems too. The Lloyd Arabella was technically advanced being a water-cooled boxer with entry wheel drive, but plagued with problems including water leakage and gearbox secrets. Lloyd lost money on the car although it was more expensive than its direct competitors.In 1961, the company was forced into liquidation by creditors. Carl Borgward died in July 1963, still insisting the company were being technically solvent. This proved to be true from the sense that after your creditors were paid entirely, there was still several. 5 million Marks left over from the business.
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Reports of difficulties at Borgward surfaced within the article that appeared in Germany's leading news journal, “Der Spiegel” on 14 December 1960”. The very long, detailed, and in places repeating Spiegel article was highlighted by using a picture of Borgward, cigar in mouth, on the magazine’s entrance cover. It was strongly crucial of Carl Borgward's enterprise approach, and included many in the arguments later advanced to spell out or justify the firm's demise. The widest range regarding cars from any company in Germany, produced by three until finally recently operationally autonomous businesses (Borgward, Goliath and Lloyd) seemed to be supporting a turnover involving only 650 million Represents, placing the overall sales value in the combined Borgward auto companies only in fifth situation among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation associated with new and modified versions featuring adventurous, but under-developed technological improvements ("fast manisch[e] Konstruierwut") presented rise to components which many times did not work, broke down or fell apart, resulting in massive expenses for pre-delivery remediation and/or submit delivery warranty work that found their in the past to the company.The December 1960 Spiegel article had not been the only serious open criticism targeting Borgward right now: suddenly stridently negative (in the event more succinct) comments also turned up in the influential mass-market Bild paper and in television accounts. Critical media commentaries furthermore appeared concerning large loans to the Borgward Group provided from the local Landesbank.It is apparent how the business was confronting cash-flow difficulties towards the end of 1960. Capital intensive businesses including auto manufacturing use the expensive machines and tools most efficiently if they use them constantly from full capacity, but the car market in Europe inside the 1950s/60s was more periodic than today, with sales diminishing inside Winter, then peaking in early summer months: Borgward’s inventory of unsold cars towards the end of 1960 was higher than usual, reflecting ambitious growth plans, most obviously in respect of america market[11] The December 1960 Spiegel article speculated that from the 15, 000 Borgward cars ordered from the North American dealers throughout 1960 (and on the 12, 000 delivered to these individuals) 6, 000 might have to get taken back following a slump in American demand. (Borgward was not the sole European auto maker hit by the North American slump successful for imported cars through 1960. In the same 12 months two ships carrying Renault Dauphines were turned in mid-Atlantic because the docks in Nyc were overcrowded with unsold Dauphines.
Hansa 1100 1936 Flickr Photo Sharing!
By the end of December 1960 Borgward approached the financial institution for a further just one million Marks of credit history, the loan to be backed with a guarantee from the Bremen local government which initially the Bremen senators opted for provide. However, following the flood connected with critical press comment the particular senators withdrew their promise. They now required Carl Borgward to pledge the company itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported inside a still hostile media, Borgward agreed to the actual senate’s terms on some February 1961, thereby averting the bankruptcy from the business.The Bremen Senate furthermore insisted on appointing its own nominee as chairman on the company’s supervisory board. The man they decided to go with was Johannes Semler whom reports generally describe to be a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated into English, does less than full justice to the breadth of Semler’s profession. He had studied rules at university and worked initially like a lawyer. The scion of a number one Hamburg political family, in 1945 he had himself been a founding member of the centre-right CSU bash, and was a member of the Bundestag between 1950 and also 1953. Despite his Hamburg roots, Semler was by on this occasion based in Munich, with a network of contacts in the Bavarian establishment that most likely included fellow CSU politician and the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler within a top administrative position from the Bizone. The appointment of Johannes Semler because representative of the Bremen senators to chair the Borgward supervisory mother board would, in retrospect, contribute to the debate that followed the Borgward chapter 7.
Borgward Hansa 2400 amp; Pullman, Isabella TS Coupe amp; P100 Si… Flickr
With 28 July 1961 Semler, as Chairman of the particular supervisory board joined the directors of the three companies Borgward, Goliath and Lloyd to instigate proceedings to the establishment of a “Vergleichsverfahren”, which would have provided for a court sanctioned scheme of arrangement enabling the company to continue to trade while simultaneously protecting the interests of creditors. [16] Two months after, however, in September 1961, the Borgward and Goliath businesses were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” include suggested that Semler, for reasons of her own, never had any goal of allowing the Borgward auto-businesses to survive.
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