Borgward is an automobile manufacturer originally set up by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in this 1960s. The Borgward group made four brands of autos: Borgward, Hansa, Goliath and Lloyd.The marque has given that been revived by Carl Borgward's son, Christian Borgward, together with his partner Karlheinz L. Knöss, with assistance from Chinese investment, and unveiled the firm's first new car throughout over 40 years, the BX7 at the actual 2015 International Motor Demonstrate.The origins of Bremen's most significant auto-business resume 1905 with the organization in nearby Varel on the "Hansa Automobilgesellschaft" and the walls in Bremen itself connected with "Namag", maker of the Lloyd car. These two businesses merged in 1914 to make the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial status then confronting Germany, the business failed to prosper and through the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a chance greatly to expand your scope of his car business, and he took control of the usb ports.
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The first "automobile" Carl Borgward designed was the 1924 Blitzkarren (turbo cart), a sort of small three-wheeled van with two hp (1. 5 kW), which was an enormous success out there gap it filled. Traders with a small budget bought for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the overseer of Hansa Lloyd AG having had the opportunity to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had can't evolved into the still three wheeler timber presented synthetic leather bodied 5 or perhaps 7 hp Goliath Master. Borgward turned his awareness of the other businesses as well as led the development on the Hansa Konsul. In February 1937, there came the completely new Hansa Borgward 2000 along with in 1939 the title was shortened to Borgward 2000. The 2000 model was and then the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used some of the brand names from businesses he had acquired in the past to found three separate companies: Borgward, Goliath and Lloyd. This was intended to increase the number of steel allocated to his business at the same time of austerity and rationing. For many purposes nokia's would be run as a single entity, but in a business operated with a man to whom delegation didn't come naturally the spreading of legal entities however added unhelpful layers of complexity over the 1950s and encouraged a broadening from the range which ultimately proved financially unsustainable while using sales volumes achievable. In 1949 company offered the Borgward Hansa 1500.Among the top engineers at Borgward by 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started in 1954. The Isabella would become Borgward's most popular model and remained in production for the life of the company. In 1960 the Borgward P100 ended up being introduced, equipped with pneumatic suspension.Borgward introduced a line of 1500 cc sports racers inside late 1950s, with the 16-valve engine from these being a successful Formula Two power unit (that has been also used by many F1 privateers in 1961).Although Borgward pioneered technical novelties within the German market such as air suspension and automatic transmission, the company had trouble competing out there. While larger companies such as Opel and VW took benefit from economies of scale and also kept their prices low to gain market share, Borgward's cost structure was even beyond necessary for its sizing, as it basically handled as four tiny independent companies and don't implemented such basic price tag reduction strategies as combined development and parts sharing involving the company's makes. Borgward suffered quality problems as well. The Lloyd Arabella was technically advanced as a water-cooled boxer with front wheel drive, but plagued with problems for instance water leakage and gearbox errors. Lloyd lost money on the car just about the most was more expensive than its direct competitors.In 1961, the company was forced into liquidation by creditors. Carl Borgward died throughout July 1963, still insisting the company ended up technically solvent. This proved to be true within the sense that after the particular creditors were paid entirely, there was still four. 5 million Marks remaining from the business.
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Accounts of difficulties at Borgward surfaced within the article that appeared within Germany's leading news mag, “Der Spiegel” on 14 December 1960”. The very long, detailed, and in places recurring Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s entrance cover. It was strongly crucial of Carl Borgward's enterprise approach, and included many from the arguments later advanced to describe or justify the business's demise. The widest range involving cars from any producer in Germany, produced by three until finally recently operationally autonomous businesses (Borgward, Goliath and Lloyd) seemed to be supporting a turnover connected with only 650 million Represents, placing the overall sales value through the combined Borgward auto organizations only in fifth location among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation of new and modified models featuring adventurous, but under-developed technological improvements ("fast manisch[e] Konstruierwut") afforded rise to components which excessively did not work, broke down or dropped apart, resulting in massive costs for pre-delivery remediation and/or submit delivery warranty work that found their made use of to the company.The December 1960 Spiegel article had not been the only serious public criticism targeting Borgward currently: suddenly stridently negative (if more succinct) comments also resulted in in the influential mass-market Bild newspapers and in television reviews. Critical media commentaries likewise appeared concerning large loans towards the Borgward Group provided from the local Landesbank.It is apparent that the business was confronting cash-flow difficulties towards the end of 1960. Capital intensive businesses such as auto manufacturing use their particular expensive machines and tools most efficiently whenever they use them constantly from full capacity, but the car market in Europe within the 1950s/60s was more periodic than today, with sales diminishing with Winter, then peaking in their early summer months: Borgward’s inventory of unsold cars by the end of 1960 was beyond usual, reflecting ambitious growth strategies, most obviously in respect of the united states market[11] The December 1960 Spiegel article speculated that of the 15, 000 Borgward cars ordered from the North American dealers in 1960 (and with the 12, 000 delivered to all of them) 6, 000 might have to get taken back following a slump in United states demand. (Borgward was not the one European auto maker hit with a North American slump widely used for imported cars throughout 1960. In the same season two ships carrying Renault Dauphines were turned in mid-Atlantic because the docks in Ny were overcrowded with unsold Dauphines.
BILDERTANZ: Erinnerungen an Borgward amp; Isabella
Right at the end of December 1960 Borgward approached the lender for a further one million Marks of credit ratings, the loan to be backed with a guarantee from the Bremen local government which initially the Bremen senators consented to provide. However, following the flood associated with critical press comment the senators withdrew their assure. They now required Carl Borgward to pledge the business itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in a very still hostile media, Borgward agreed to the actual senate’s terms on 4 February 1961, thereby averting the bankruptcy with the business.The Bremen Senate additionally insisted on appointing its own nominee as chairman from the company’s supervisory board. The man they selected was Johannes Semler to whom reports generally describe as a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated directly into English, does less than full justice towards breadth of Semler’s career. He had studied rules at university and worked initially to be a lawyer. The scion of a number one Hamburg political family, in 1945 he acquired himself been a founding person in the centre-right CSU get together, and was a member of the Bundestag between 1950 along with 1953. Despite his Hamburg beginning, Semler was by these times based in Munich, with a network of contacts from the Bavarian establishment that almost certainly included fellow CSU politician and also the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a very top administrative position inside Bizone. The appointment of Johannes Semler because the representative of the Bremen senators for you to chair the Borgward supervisory panel would, in retrospect, contribute to the controversy that followed the Borgward personal bankruptcy.
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With 28 July 1961 Semler, as Chairman of this supervisory board joined the directors on the three companies Borgward, Goliath and Lloyd to instigate proceedings with the establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling the company to continue to trade while at the same time protecting the interests connected with creditors. [16] Two months in the future, however, in September 1961, the Borgward and Goliath organizations were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” possess suggested that Semler, for reasons of her own, never had any goal of allowing the Borgward auto-businesses to help survive.
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