Borgward is definitely an automobile manufacturer originally set up by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in your 1960s. The Borgward group produced four brands of vehicles: Borgward, Hansa, Goliath and Lloyd.The marque has because been revived by Carl Borgward's son, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from Chinese language investment, and unveiled the company's first new car inside over 40 years, the BX7 at the actual 2015 International Motor Present.The origins of Bremen's most significant auto-business return to 1905 with the establishment in nearby Varel of the "Hansa Automobilgesellschaft" and the walls in Bremen itself involving "Namag", maker of the Lloyd car or truck. These two businesses merged in 1914 to the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial status then confronting Germany, the business failed to prosper and with the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator from the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the opportunity greatly to expand this scope of his car business, and he took control than it.
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The initial "automobile" Carl Borgward intended was the 1924 Blitzkarren (lightning cart), a sort of teeny three-wheeled van with 2 hp (1. 5 kW), which was an enormous success on the market gap it filled. Traders with a small budget purchased for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the home of Hansa Lloyd AG having gotten to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had by now evolved into the even now three wheeler timber presented synthetic leather bodied 5 or 7 hp Goliath Leading. Borgward turned his awareness of the other businesses and led the development with the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 and also in 1939 the label was shortened to Borgward 2000. The 2000 model was accompanied by the Borgward 2300that remained in production until 1942.After World War II, in 1946 Carl Borgward used a few of the brand names from companies he had acquired over time to found three different companies: Borgward, Goliath and Lloyd. This was intended to increase the amount of steel allocated to his business each time of austerity and rationing. For many purposes nokia's would be run like a single entity, but in a business operated by a man to whom delegation would not come naturally the expansion of legal entities even so added unhelpful layers of complexity from the 1950s and encouraged a broadening of the range which in the long run proved financially unsustainable with the sales volumes achievable. In 1949 company displayed the Borgward Hansa 1500.One of the top engineers at Borgward via 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella began in 1954. The Isabella would become Borgward's most popular model and remained in production for your life of the organization. In 1960 the Borgward P100 seemed to be introduced, equipped with pneumatic suspension.Borgward introduced a distinct 1500 cc sports racers within the late 1950s, with the 16-valve engine from these learning to be a successful Formula Two power unit (that was also used by a few F1 privateers in 1961).Although Borgward pioneered technical novelties inside German market such as air suspension and computerized transmission, the company had trouble competing available on the market. While larger companies including Opel and VW took advantage of economies of scale in addition to kept their prices low to find market share, Borgward's cost structure was even greater than necessary for its measurement, as it basically managed as four tiny independent companies and never implemented such basic price tag reduction strategies as combined development and parts sharing between your company's makes. Borgward suffered quality problems as well. The Lloyd Arabella was technically advanced to be a water-cooled boxer with top wheel drive, but plagued with problems like water leakage and gearbox secrets. Lloyd lost money on the car though it was more expensive in comparison with its direct competitors.In 1961, the company was required into liquidation by loan companies. Carl Borgward died in July 1963, still insisting the company have been technically solvent. This proved to be true within the sense that after the creditors were paid entirely, there was still several. 5 million Marks remaining from the business.
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Accounts of difficulties at Borgward surfaced in the article that appeared within Germany's leading news journal, “Der Spiegel” on age 14 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted by means of a picture of Borgward, cigar in mouth, on the magazine’s entrance cover. It was strongly essential of Carl Borgward's company approach, and included many in the arguments later advanced to explain or justify the business's demise. The widest range connected with cars from any manufacturer in Germany, produced by three until finally recently operationally autonomous corporations (Borgward, Goliath and Lloyd) was supporting a turnover involving only 650 million Represents, placing the overall sales value in the combined Borgward auto businesses only in fifth location among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence while on an increasingly manic proliferation involving new and modified versions featuring adventurous, but under-developed technological innovations ("fast manisch[e] Konstruierwut") afforded rise to components which too often did not work, broke down or droped apart, resulting in massive bills for pre-delivery remediation and/or submit delivery warranty work that found their sources that are to the company.The December 1960 Spiegel article wasn't the only serious public criticism targeting Borgward presently: suddenly stridently negative (if more succinct) comments also resulted in in the influential mass-market Bild magazine and in television accounts. Critical media commentaries in addition appeared concerning large loans to the Borgward Group provided by the local Landesbank.It is apparent that this business was confronting cash-flow difficulties by the end of 1960. Capital intensive businesses including auto manufacturing use their own expensive machines and tools most efficiently should they use them constantly on full capacity, but the car market in Europe from the 1950s/60s was more temporary than today, with sales diminishing with Winter, then peaking in the first summer months: Borgward’s inventory of unsold cars at the end of 1960 was beyond usual, reflecting ambitious growth programs, most obviously in respect of america market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered by the North American dealers throughout 1960 (and in the 12, 000 delivered to them) 6, 000 might have to become taken back following a slump in United states demand. (Borgward was not the sole European auto maker hit by a North American slump successful for imported cars while in 1960. In the same season two ships carrying Renault Dauphines were turned back in mid-Atlantic because the docks in Ny were overcrowded with unsold Dauphines.
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Right at the end of December 1960 Borgward approached the lending company for a further 1 million Marks of credit history, the loan to be backed by the guarantee from the Bremen regional government which initially the Bremen senators decided to provide. However, following the flood connected with critical press comment the actual senators withdrew their promise. They now required Carl Borgward to pledge this company itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in a still hostile media, Borgward agreed to the senate’s terms on some February 1961, thereby averting the bankruptcy in the business.The Bremen Senate furthermore insisted on appointing a nominee as chairman on the company’s supervisory board. The man they selected was Johannes Semler with whom reports generally describe as a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated directly into English, does less than full justice to the breadth of Semler’s job. He had studied legislations at university and worked initially to be a lawyer. The scion of a respected Hamburg political family, in 1945 he had himself been a founding person in the centre-right CSU get together, and was a person in the Bundestag between 1950 in addition to 1953. Despite his Hamburg roots, Semler was by these times based in Munich, with a network of contacts inside the Bavarian establishment that probably included fellow CSU politician along with the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler inside a top administrative position inside Bizone. The appointment of Johannes Semler as the representative of the Bremen senators to be able to chair the Borgward supervisory board would, in retrospect, contribute to the conflict that followed the Borgward a bankruptcy proceeding.
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In 28 July 1961 Semler, as Chairman of the actual supervisory board joined the directors in the three companies Borgward, Goliath and Lloyd to instigate proceedings with the establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling the business enterprise to continue to trade while simultaneously protecting the interests regarding creditors. [16] Two months after, however, in September 1961, the Borgward and Goliath organizations were declared bankrupt, followed in November through the Lloyd business. Subsequent “conspiracy theorists” have got suggested that Semler, for reasons of their own, never had any intent of allowing the Borgward auto-businesses for you to survive.
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