Borgward is an automobile manufacturer originally started by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in the 1960s. The Borgward group produced four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has due to the fact been revived by Carl Borgward's grand son, Christian Borgward, together with his partner Karlheinz L. Knöss, with assistance from Far east investment, and unveiled the business's first new car within over 40 years, the BX7 at the particular 2015 International Motor Indicate.The origins of Bremen's most significant auto-business resume 1905 with the institution in nearby Varel from the "Hansa Automobilgesellschaft" and the building blocks in Bremen itself associated with "Namag", maker of the Lloyd automobile. These two businesses merged in 1914 to form the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial crisis then confronting Germany, the business failed to prosper and because of the late 1920s faced chapter 7. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a possibility greatly to expand the particular scope of his auto business, and he took control than it.
The initial "automobile" Carl Borgward made was the 1924 Blitzkarren (super cart), a sort of very small three-wheeled van with a couple of hp (1. 5 kW), which was an enormous success available in the market gap it filled. Traders with a small budget bought for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the home of Hansa Lloyd AG having been able to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had nowadays evolved into the however three wheeler timber framed synthetic leather bodied 5 or perhaps 7 hp Goliath Leader. Borgward turned his focus on the other businesses as well as led the development on the Hansa Konsul. In February 1937, there came the fresh Hansa Borgward 2000 and also in 1939 the label was shortened to Borgward 2000. The 2000 model was followed by the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used a number of the brand names from companies he had acquired over the years to found three individual companies: Borgward, Goliath and Lloyd. This was intended to increase how much steel allocated to his business at a time of austerity and rationing. For many purposes the lenders would be run to be a single entity, but in a business operated by way of man to whom delegation failed to come naturally the proliferation of legal entities even so added unhelpful layers of complexity with the 1950s and encouraged a broadening of the range which finally proved financially unsustainable using the sales volumes achievable. In 1949 company offered the Borgward Hansa 1500.One of the top engineers at Borgward via 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella began in 1954. The Isabella would become Borgward's most favored model and remained in production for that life of the organization. In 1960 the Borgward P100 ended up being introduced, equipped with pneumatic suspension.Borgward introduced a brand of 1500 cc sports racers inside late 1950s, with the 16-valve engine from these to become successful Formula Two power unit (which has been also used by some F1 privateers in 1961).Although Borgward pioneered technical novelties inside German market such because air suspension and programmed transmission, the company had trouble competing in the marketplace. While larger companies like Opel and VW took advantage of economies of scale along with kept their prices low to find market share, Borgward's cost structure was even above necessary for its measurement, as it basically handled as four tiny independent companies and don't implemented such basic expense reduction strategies as articulation development and parts sharing between your company's makes. Borgward suffered quality problems also. The Lloyd Arabella was technically advanced like a water-cooled boxer with entrance wheel drive, but plagued with problems like water leakage and gearbox mistakes. Lloyd lost money on the car just about the most was more expensive in comparison with its direct competitors.In 1961, the company was pushed into liquidation by collectors. Carl Borgward died with July 1963, still insisting the company had been technically solvent. This proved to be true within the sense that after your creditors were paid completely, there was still 4. 5 million Marks remaining from the business.
ihres Vereins: Einen Borgward Typ B611 Bild: GERRET VON NORDHEIM
Reports of difficulties at Borgward surfaced in an article that appeared in Germany's leading news publication, “Der Spiegel” on age 14 December 1960”. The very long, detailed, and in places similar Spiegel article was highlighted by means of a picture of Borgward, cigar in mouth, on the magazine’s entrance cover. It was strongly critical of Carl Borgward's small business approach, and included many with the arguments later advanced to describe or justify the corporation's demise. The widest range involving cars from any company in Germany, produced by three till recently operationally autonomous firms (Borgward, Goliath and Lloyd) ended up being supporting a turnover involving only 650 million Grades, placing the overall sales value from your combined Borgward auto corporations only in fifth place among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence on an increasingly manic proliferation associated with new and modified versions featuring adventurous, but under-developed technological enhancements ("fast manisch[e] Konstruierwut") offered rise to components which all too often did not work, broke down or droped apart, resulting in massive charges for pre-delivery remediation and/or submit delivery warranty work that found their long ago to the company.The December 1960 Spiegel article hasn't been the only serious open criticism targeting Borgward presently: suddenly stridently negative (if more succinct) comments also resulted in in the influential mass-market Bild classifieds and in television reports. Critical media commentaries in addition appeared concerning large loans towards the Borgward Group provided by the local Landesbank.It is apparent which the business was confronting cash-flow difficulties at the end of 1960. Capital intensive businesses including auto manufacturing use their particular expensive machines and tools most efficiently should they use them constantly in full capacity, but the car market in Europe within the 1950s/60s was more in season than today, with sales diminishing in Winter, then peaking in early summer months: Borgward’s inventory of unsold cars at the conclusion of 1960 was above usual, reflecting ambitious growth strategies, most obviously in respect of america market[11] The December 1960 Spiegel article speculated that on the 15, 000 Borgward cars ordered because of the North American dealers within 1960 (and of the 12, 000 delivered to these) 6, 000 might have to become taken back following a slump in Us demand. (Borgward was not the one European auto maker hit with a North American slump sought after for imported cars through 1960. In the same year two ships carrying Renault Dauphines were turned the government financial aid mid-Atlantic because the docks in New york were overcrowded with unsold Dauphines.
The Borgward BX7 premieres on the first press day of the Frankfurt
By the end of December 1960 Borgward approached your banker for a further one million Marks of credit history, the loan to be backed by the guarantee from the Bremen regional government which initially the Bremen senators agreed to provide. However, following the flood of critical press comment this senators withdrew their promise. They now required Carl Borgward to pledge the corporation itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported within a still hostile media, Borgward agreed to the actual senate’s terms on 4 February 1961, thereby averting the bankruptcy in the business.The Bremen Senate furthermore insisted on appointing its nominee as chairman on the company’s supervisory board. The man they chose was Johannes Semler whom reports generally describe to be a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated straight into English, does less than full justice for the breadth of Semler’s job. He had studied legislations at university and worked initially as being a lawyer. The scion of a leading Hamburg political family, in 1945 he got himself been a founding member of the centre-right CSU celebration, and was a member of the Bundestag between 1950 as well as 1953. Despite his Hamburg sources, Semler was by this time around based in Munich, with a network of contacts inside the Bavarian establishment that probably included fellow CSU politician as well as the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler inside a top administrative position in the Bizone. The appointment of Johannes Semler because the representative of the Bremen senators to be able to chair the Borgward supervisory aboard would, in retrospect, contribute to the dispute that followed the Borgward bankruptcy.
Borgward Arabella Bild amp; Foto von Walter Fr. aus Oldtimer
About 28 July 1961 Semler, as Chairman of the particular supervisory board joined the directors on the three companies Borgward, Goliath and Lloyd to instigate proceedings for your establishment of a “Vergleichsverfahren”, which would have provided for just a court sanctioned scheme of arrangement enabling the company to continue to trade while at the same time protecting the interests connected with creditors. [16] Two months later on, however, in September 1961, the Borgward and Goliath businesses were declared bankrupt, followed in November because of the Lloyd business. Subsequent “conspiracy theorists” have got suggested that Semler, for reasons of his own, never had any objective of allowing the Borgward auto-businesses to be able to survive.
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