Borgward is surely an automobile manufacturer originally started by Carl F. W. Borgward. The original company, based in Bremen within Germany, ceased operations in this 1960s. The Borgward group made four brands of cars and trucks: Borgward, Hansa, Goliath and Lloyd.The marque has given that been revived by Carl Borgward's son, Christian Borgward, together with his companion Karlheinz L. Knöss, with assistance from Chinese language investment, and unveiled the businesses first new car inside over 40 years, the BX7 at your 2015 International Motor Display.The origins of Bremen's most significant auto-business get back to 1905 with the organization in nearby Varel of the "Hansa Automobilgesellschaft" and the walls in Bremen itself of "Namag", maker of the Lloyd automobile. These two businesses merged in 1914 in order to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial situation then confronting Germany, the business failed to prosper and because of the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented an opportunity greatly to expand the scope of his auto business, and he took control of it.
Borgward Isabella Coupé von 1958, 1500 ccm, 75 PS, 150 km/h
The 1st "automobile" Carl Borgward designed was the 1924 Blitzkarren (lightning cart), a sort of little three-wheeled van with a couple of hp (1. 5 kW), which was an enormous success already in the market gap it filled. Traders with a small budget purchased for delivery. The Reichspost ordered quite a few for postal service.In 1929, Borgward became the overseer of Hansa Lloyd AG having been able to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had by now evolved into the however three wheeler timber presented synthetic leather bodied 5 or 7 hp Goliath Founder. Borgward turned his focus on the other businesses and also led the development with the Hansa Konsul. In February 1937, there came the brand new Hansa Borgward 2000 and in 1939 the title was shortened to Borgward 2000. The 2000 model was accompanied by the Borgward 2300that always been in production until 1942.After World War II, in 1946 Carl Borgward used many of the brand names from corporations he had acquired in the past to found three different companies: Borgward, Goliath and Lloyd. This was intended to increase how much steel allocated to his business at a time of austerity and rationing. For many purposes nokia's would be run to be a single entity, but in a business operated by way of a man to whom delegation did not come naturally the growth of legal entities nevertheless added unhelpful layers of complexity through the 1950s and encouraged a broadening in the range which ultimately proved financially unsustainable while using sales volumes achievable. In 1949 company displayed the Borgward Hansa 1500.Among the top engineers at Borgward via 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started in 1954. The Isabella would become Borgward's hottest model and remained in production to the life of the firm. In 1960 the Borgward P100 had been introduced, equipped with pneumatic suspension.Borgward introduced a distinctive line of 1500 cc sports racers within the late 1950s, with the 16-valve engine from these being a successful Formula Two power unit (which was also used by several F1 privateers in 1961).Although Borgward pioneered technical novelties within the German market such seeing that air suspension and automatic transmission, the company had trouble competing in the market. While larger companies like Opel and VW took advantage of economies of scale and also kept their prices low to find market share, Borgward's cost structure was even higher than necessary for its sizing, as it basically run as four tiny independent companies and do not implemented such basic charge reduction strategies as mutual development and parts sharing involving the company's makes. Borgward suffered quality problems as well. The Lloyd Arabella was technically advanced being a water-cooled boxer with the front wheel drive, but plagued with problems for example water leakage and gearbox secrets. Lloyd lost money on the car community . was more expensive in comparison with its direct competitors.In 1961, the company was forced into liquidation by lenders. Carl Borgward died within July 1963, still insisting the company had been technically solvent. This proved to be true within the sense that after the actual creditors were paid entirely, there was still four. 5 million Marks left over from the business.
Prototypen des Borgward BX7 auf dem Bremer Marktplatz Bremen
Reviews of difficulties at Borgward surfaced in an article that appeared with Germany's leading news newspaper, “Der Spiegel” on 15 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted with a picture of Borgward, cigar in mouth, on the magazine’s entry cover. It was strongly essential of Carl Borgward's organization approach, and included many with the arguments later advanced to go into detail or justify the businesses demise. The widest range connected with cars from any maker in Germany, produced by three right up until recently operationally autonomous businesses (Borgward, Goliath and Lloyd) seemed to be supporting a turnover connected with only 650 million Scars, placing the overall sales value from your combined Borgward auto businesses only in fifth placement among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence while on an increasingly manic proliferation of new and modified products featuring adventurous, but under-developed technological improvements ("fast manisch[e] Konstruierwut") presented rise to components which too often did not work, broke down or chop down apart, resulting in massive payments for pre-delivery remediation and/or publish delivery warranty work that found their in the past to the company.The December 1960 Spiegel article hasn't been the only serious open criticism targeting Borgward right now: suddenly stridently negative (if more succinct) comments also turned up in the influential mass-market Bild paper and in television accounts. Critical media commentaries furthermore appeared concerning large loans for the Borgward Group provided through the local Landesbank.It is apparent which the business was confronting cash-flow difficulties towards the end of 1960. Capital intensive businesses like auto manufacturing use their own expensive machines and tools most efficiently as long as they use them constantly with full capacity, but the car market in Europe inside 1950s/60s was more seasonal than today, with sales diminishing in Winter, then peaking in earlier summer months: Borgward’s inventory of unsold cars towards the end of 1960 was greater than usual, reflecting ambitious growth programs, most obviously in respect of america market[11] The December 1960 Spiegel article speculated that from the 15, 000 Borgward cars ordered because of the North American dealers inside 1960 (and with the 12, 000 delivered to these) 6, 000 might have for being taken back following a slump in American demand. (Borgward was not the only European auto maker hit by way of a North American slump successful for imported cars in the course of 1960. In the same year two ships carrying Renault Dauphines were turned back mid-Atlantic because the docks in New york were overcrowded with unsold Dauphines.
BORGWARD Hansa 1500 News OK
Right at the end of December 1960 Borgward approached the lender for a further one particular million Marks of credit rating, the loan to be backed with a guarantee from the Bremen local government which initially the Bremen senators agreed to provide. However, following the flood connected with critical press comment your senators withdrew their guarantee. They now required Carl Borgward to pledge the corporation itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in the still hostile media, Borgward agreed to the senate’s terms on 5 February 1961, thereby averting the bankruptcy from the business.The Bremen Senate also insisted on appointing its own nominee as chairman from the company’s supervisory board. The man they decided to go with was Johannes Semler to whom reports generally describe like a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated straight into English, does less than full justice to the breadth of Semler’s job. He had studied legislation at university and worked initially as a lawyer. The scion of a respected Hamburg political family, in 1945 he acquired himself been a founding member of the centre-right CSU gathering, and was a person in the Bundestag between 1950 and also 1953. Despite his Hamburg beginning, Semler was by this time based in Munich, with a network of contacts from the Bavarian establishment that most likely included fellow CSU politician and also the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in the top administrative position inside Bizone. The appointment of Johannes Semler for the reason that representative of the Bremen senators for you to chair the Borgward supervisory panel would, in retrospect, contribute to the debate that followed the Borgward bankruptcy.
1959 Borgward P 100 09 The Borgward P100 is a large four
Upon 28 July 1961 Semler, as Chairman of the actual supervisory board joined the directors from the three companies Borgward, Goliath and Lloyd to instigate proceedings for your establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling the organization to continue to trade while simultaneously protecting the interests regarding creditors. [16] Two months later on, however, in September 1961, the Borgward and Goliath corporations were declared bankrupt, followed in November from the Lloyd business. Subsequent “conspiracy theorists” get suggested that Semler, for reasons of his or her own, never had any goal of allowing the Borgward auto-businesses to be able to survive.
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