Borgward can be an automobile manufacturer originally created by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in the particular 1960s. The Borgward group developed four brands of autos: Borgward, Hansa, Goliath and Lloyd.The marque has due to the fact been revived by Carl Borgward's grand son, Christian Borgward, together with his companion Karlheinz L. Knöss, with assistance from Chinese language investment, and unveiled the company's first new car in over 40 years, the BX7 at this 2015 International Motor Show.The origins of Bremen's most significant auto-business get back on 1905 with the organization in nearby Varel of the "Hansa Automobilgesellschaft" and the muse in Bremen itself of "Namag", maker of the Lloyd vehicle. These two businesses merged in 1914 to make the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial situation then confronting Germany, the business failed to prosper and with the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator from the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a possibility greatly to expand the actual scope of his auto business, and he took control than it.
Borgward Returns to 2015 Geneva Motor Show Photo Gallery Autoblog
The very first "automobile" Carl Borgward created was the 1924 Blitzkarren (lightning cart), a sort of tiny three-wheeled van with only two hp (1. 5 kW), which was an enormous success out there gap it filled. Traders with a small budget got it for delivery. The Reichspost ordered quite a few for postal service.In 1929, Borgward became the home of Hansa Lloyd AG having been able to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had chances are evolved into the nevertheless three wheeler timber framed synthetic leather bodied 5 or even 7 hp Goliath Leading. Borgward turned his care about the other businesses and led the development of the Hansa Konsul. In February 1937, there came the brand-new Hansa Borgward 2000 as well as in 1939 the label was shortened to Borgward 2000. The 2000 model was followed by the Borgward 2300that remained in production until 1942.After World War II, in 1946 Carl Borgward used some of the brand names from organizations he had acquired over time to found three independent companies: Borgward, Goliath and Lloyd. This was intended to increase the amount of steel allocated to his business during a period of austerity and rationing. For many purposes nokia's would be run to be a single entity, but in a business operated by a man to whom delegation would not come naturally the growth of legal entities however added unhelpful layers of complexity from the 1950s and encouraged a broadening in the range which finally proved financially unsustainable while using the sales volumes achievable. In 1949 company introduced the Borgward Hansa 1500.One of many top engineers at Borgward coming from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started out in 1954. The Isabella would become Borgward's most favored model and remained in production for that life of the company. In 1960 the Borgward P100 had been introduced, equipped with pneumatic suspension.Borgward introduced a type of 1500 cc sports racers within the late 1950s, with the 16-valve engine from these to become successful Formula Two power unit (which has been also used by many F1 privateers in 1961).Although Borgward pioneered technical novelties within the German market such as air suspension and automated transmission, the company had trouble competing available. While larger companies such as Opel and VW took benefit of economies of scale and kept their prices low to realize market share, Borgward's cost structure was even above necessary for its sizing, as it basically controlled as four tiny independent companies rather than implemented such basic expense reduction strategies as combined development and parts sharing involving the company's makes. Borgward suffered quality problems at the same time. The Lloyd Arabella was technically advanced as a water-cooled boxer with entry wheel drive, but plagued with problems for example water leakage and gearbox mistakes. Lloyd lost money on the car although it was more expensive as compared to its direct competitors.In 1961, the company was pressured into liquidation by lenders. Carl Borgward died inside July 1963, still insisting the company was technically solvent. This proved to be true in the sense that after the actual creditors were paid completely, there was still 5. 5 million Marks left from the business.
1935 Borgward develop their first sports car, the Hansa 1700 Sport.
Studies of difficulties at Borgward surfaced in an article that appeared within Germany's leading news newspaper, “Der Spiegel” on fourteen December 1960”. The very long, detailed, and in places repeated Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s top cover. It was strongly vital of Carl Borgward's organization approach, and included many of the arguments later advanced to go into detail or justify the corporation's demise. The widest range of cars from any manufacturer in Germany, produced by three right up until recently operationally autonomous companies (Borgward, Goliath and Lloyd) has been supporting a turnover involving only 650 million Marks, placing the overall sales value on the combined Borgward auto companies only in fifth situation among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation associated with new and modified models featuring adventurous, but under-developed technological innovative developments ("fast manisch[e] Konstruierwut") offered rise to components which many times did not work, broke down or droped apart, resulting in massive payments for pre-delivery remediation and/or submit delivery warranty work that found their long ago to the company.The December 1960 Spiegel article was not the only serious community criticism targeting Borgward currently: suddenly stridently negative (in the event that more succinct) comments also turned up in the influential mass-market Bild magazine and in television accounts. Critical media commentaries furthermore appeared concerning large loans towards the Borgward Group provided from the local Landesbank.It is apparent that the business was confronting cash-flow difficulties by the end of 1960. Capital intensive businesses for example auto manufacturing use his or her expensive machines and tools most efficiently whenever they use them constantly on full capacity, but the car market in Europe inside 1950s/60s was more seasons than today, with sales diminishing inside Winter, then peaking in early summer months: Borgward’s inventory of unsold cars towards the end of 1960 was more than usual, reflecting ambitious growth programs, most obviously in respect of america market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered by the North American dealers throughout 1960 (and from the 12, 000 delivered to them) 6, 000 might have to get taken back following a slump in United states demand. (Borgward was not the only European auto maker hit by way of North American slump popular for imported cars through 1960. In the same year two ships carrying Renault Dauphines were turned back in mid-Atlantic because the docks in New york were overcrowded with unsold Dauphines.
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At the end of December 1960 Borgward approached the lender for a further a single million Marks of credit ratings, the loan to be backed with a guarantee from the Bremen local government which initially the Bremen senators opted for provide. However, following the flood connected with critical press comment this senators withdrew their assurance. They now required Carl Borgward to pledge the corporation itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in a very still hostile media, Borgward agreed to the particular senate’s terms on 5 February 1961, thereby averting the bankruptcy on the business.The Bremen Senate in addition insisted on appointing a nominee as chairman in the company’s supervisory board. The man they decided to go with was Johannes Semler which reports generally describe like a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated straight into English, does less than full justice on the breadth of Semler’s career. He had studied regulation at university and worked initially as being a lawyer. The scion of a leading Hamburg political family, in 1945 he received himself been a founding member of the centre-right CSU party, and was a person in the Bundestag between 1950 and also 1953. Despite his Hamburg sources, Semler was by now based in Munich, with a network of contacts in the Bavarian establishment that most likely included fellow CSU politician plus the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler within a top administrative position within the Bizone. The appointment of Johannes Semler as the representative of the Bremen senators in order to chair the Borgward supervisory aboard would, in retrospect, contribute to the hot debate that followed the Borgward bankruptcy.
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In 28 July 1961 Semler, as Chairman of your supervisory board joined the directors in the three companies Borgward, Goliath and Lloyd to instigate proceedings for that establishment of a “Vergleichsverfahren”, which would have provided for a court sanctioned scheme of arrangement enabling the business to continue to trade while concurrently protecting the interests involving creditors. [16] Two months in the future, however, in September 1961, the Borgward and Goliath businesses were declared bankrupt, followed in November through the Lloyd business. Subsequent “conspiracy theorists” have suggested that Semler, for reasons of her own, never had any intent of allowing the Borgward auto-businesses to be able to survive.
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