Now that is a find! It sure looks like the 220S Ponton and a K bodied

Borgward is surely an automobile manufacturer originally created by Carl F. W. Borgward. The original company, based in Bremen in Germany, ceased operations in the actual 1960s. The Borgward group made four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has because been revived by Carl Borgward's grandson, Christian Borgward, together with his lover Karlheinz L. Knöss, with assistance from Chinese investment, and unveiled the corporation's first new car with over 40 years, the BX7 at this 2015 International Motor Show.The origins of Bremen's most significant auto-business get back to 1905 with the organization in nearby Varel with the "Hansa Automobilgesellschaft" and the inspiration in Bremen itself of "Namag", maker of the Lloyd automobile. These two businesses merged in 1914 to the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economy then confronting Germany, the business failed to prosper and because of the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the possibility greatly to expand the scope of his auto business, and he took control from it.

Colombia with the Borgward Club America and has sent some pictures

The very first "automobile" Carl Borgward designed was the 1924 Blitzkarren (super cart), a sort of small three-wheeled van with two hp (1. 5 kW), which was an enormous success on the market gap it filled. Traders with a small budget bought it for delivery. The Reichspost ordered some of them for postal service.In 1929, Borgward became the representative of Hansa Lloyd AG having been able to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had chances are evolved into the nonetheless three wheeler timber presented synthetic leather bodied 5 or perhaps 7 hp Goliath Leader. Borgward turned his focus on the other businesses along with led the development on the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 and in 1939 the name was shortened to Borgward 2000. The 2000 model was followed by the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used a few of the brand names from corporations he had acquired over time to found three independent companies: Borgward, Goliath and Lloyd. This was intended to increase how much steel allocated to his business at a time of austerity and rationing. For many purposes the companies would be run as a single entity, but in a business operated by the man to whom delegation didn't come naturally the growth of legal entities however added unhelpful layers of complexity throughout the 1950s and encouraged a broadening of the range which in the long run proved financially unsustainable using the sales volumes achievable. In 1949 company presented the Borgward Hansa 1500.Among the top engineers at Borgward coming from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella began in 1954. The Isabella would become Borgward's most widely used model and remained in production for your life of the organization. In 1960 the Borgward P100 has been introduced, equipped with pneumatic suspension.Borgward introduced a type of 1500 cc sports racers from the late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (which has been also used by several F1 privateers in 1961).Although Borgward pioneered technical novelties inside German market such while air suspension and programmed transmission, the company had trouble competing out there. While larger companies similar to Opel and VW took benefit from economies of scale and kept their prices low to get market share, Borgward's cost structure was even higher than necessary for its size, as it basically controlled as four tiny independent companies and never implemented such basic expense reduction strategies as mutual development and parts sharing between your company's makes. Borgward suffered quality problems also. The Lloyd Arabella was technically advanced to be a water-cooled boxer with entrance wheel drive, but plagued with problems including water leakage and gearbox secrets. Lloyd lost money on the car just about the most was more expensive compared to its direct competitors.In 1961, the company was compelled into liquidation by loan companies. Carl Borgward died within July 1963, still insisting the company had been technically solvent. This proved to be true inside sense that after the particular creditors were paid completely, there was still four. 5 million Marks left over from the business.

German brand Borgward back after 50 years [w/video] Autoblog

Reviews of difficulties at Borgward surfaced in a article that appeared throughout Germany's leading news newspaper, “Der Spiegel” on fourteen December 1960”. The very long, detailed, and in places recurring Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s the front cover. It was strongly essential of Carl Borgward's organization approach, and included many of the arguments later advanced to describe or justify the businesses demise. The widest range connected with cars from any supplier in Germany, produced by three until finally recently operationally autonomous organizations (Borgward, Goliath and Lloyd) seemed to be supporting a turnover associated with only 650 million Represents, placing the overall sales value on the combined Borgward auto businesses only in fifth situation among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence while on an increasingly manic proliferation regarding new and modified versions featuring adventurous, but under-developed technological innovations ("fast manisch[e] Konstruierwut") offered rise to components which too much did not work, broke down or fell into apart, resulting in massive charges for pre-delivery remediation and/or article delivery warranty work that found their in the past to the company.The December 1960 Spiegel article has not been the only serious community criticism targeting Borgward at this time: suddenly stridently negative (when more succinct) comments also resulted in in the influential mass-market Bild magazine and in television studies. Critical media commentaries furthermore appeared concerning large loans on the Borgward Group provided because of the local Landesbank.It is apparent which the business was confronting cash-flow difficulties right at the end of 1960. Capital intensive businesses including auto manufacturing use their particular expensive machines and tools most efficiently as long as they use them constantly on full capacity, but the car market in Europe from the 1950s/60s was more in season than today, with sales diminishing with Winter, then peaking in the first summer months: Borgward’s inventory of unsold cars by the end of 1960 was more than usual, reflecting ambitious growth plans, most obviously in respect of america market[11] The December 1960 Spiegel article speculated that from the 15, 000 Borgward cars ordered with the North American dealers inside 1960 (and in the 12, 000 delivered to them) 6, 000 might have for being taken back following a slump in American demand. (Borgward was not the only real European auto maker hit by way of a North American slump popular for imported cars in the course of 1960. In the same year two ships carrying Renault Dauphines were turned the government financial aid mid-Atlantic because the docks in Ny were overcrowded with unsold Dauphines.

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Right at the end of December 1960 Borgward approached the lending company for a further just one million Marks of credit history, the loan to be backed by a guarantee from the Bremen local government which initially the Bremen senators consented to provide. However, following the flood regarding critical press comment this senators withdrew their assure. They now required Carl Borgward to pledge the organization itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported inside a still hostile media, Borgward agreed to your senate’s terms on 5 February 1961, thereby averting the bankruptcy on the business.The Bremen Senate also insisted on appointing its very own nominee as chairman of the company’s supervisory board. The man they decided to go with was Johannes Semler with whom reports generally describe being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated into English, does less than full justice on the breadth of Semler’s occupation. He had studied law at university and worked initially like a lawyer. The scion of a number one Hamburg political family, in 1945 he received himself been a founding member of the centre-right CSU bash, and was a person in the Bundestag between 1950 as well as 1953. Despite his Hamburg roots, Semler was by on this occasion based in Munich, with a network of contacts within the Bavarian establishment that almost certainly included fellow CSU politician and the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler within a top administrative position inside Bizone. The appointment of Johannes Semler because representative of the Bremen senators to help chair the Borgward supervisory mother board would, in retrospect, contribute to the conflict that followed the Borgward chapter 7.

1959 Borgward Isabella Coupe Beverly Hills Car Club

Upon 28 July 1961 Semler, as Chairman of the particular supervisory board joined the directors of the three companies Borgward, Goliath and Lloyd to instigate proceedings to the establishment of a “Vergleichsverfahren”, which would have provided for a court sanctioned scheme of arrangement enabling the business enterprise to continue to trade while simultaneously protecting the interests involving creditors. [16] Two months later on, however, in September 1961, the Borgward and Goliath corporations were declared bankrupt, followed in November because of the Lloyd business. Subsequent “conspiracy theorists” have suggested that Semler, for reasons of their own, never had any purpose of allowing the Borgward auto-businesses for you to survive.

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