Borgward can be an automobile manufacturer originally created by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in this 1960s. The Borgward group generated four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has considering that been revived by Carl Borgward's son, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from Oriental investment, and unveiled the businesses first new car in over 40 years, the BX7 at your 2015 International Motor Show.The origins of Bremen's most significant auto-business resume 1905 with the establishment in nearby Varel of the "Hansa Automobilgesellschaft" and the building blocks in Bremen itself connected with "Namag", maker of the Lloyd auto. These two businesses merged in 1914 to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial situation then confronting Germany, the business failed to prosper and by the late 1920s faced chapter 7. For Carl Borgward, already the successful creator from the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the possibility greatly to expand the particular scope of his vehicle business, and he took control than it.
Schöpfer, Carl F. W. Borgward, wurde heute vor 125 Jahren geboren
The primary "automobile" Carl Borgward developed was the 1924 Blitzkarren (super cart), a sort of small three-wheeled van with 2 hp (1. 5 kW), which was an enormous success available in the market gap it filled. Traders with a small budget got it for delivery. The Reichspost ordered quite a few for postal service.In 1929, Borgward became the movie director of Hansa Lloyd AG having had time to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had chances are evolved into the even now three wheeler timber framed synthetic leather bodied 5 or perhaps 7 hp Goliath Pioneer. Borgward turned his focus on the other businesses as well as led the development on the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 as well as in 1939 the identify was shortened to Borgward 2000. The 2000 model was and then the Borgward 2300that always been in production until 1942.After World War II, in 1946 Carl Borgward used many of the brand names from organizations he had acquired in recent times to found three independent companies: Borgward, Goliath and Lloyd. This was intended to increase the quantity of steel allocated to his business at the same time of austerity and rationing. For many purposes the businesses would be run to be a single entity, but in a business operated by a man to whom delegation didn't come naturally the proliferation of legal entities however added unhelpful layers of complexity throughout the 1950s and encouraged a broadening in the range which in the long run proved financially unsustainable while using the sales volumes achievable. In 1949 company introduced the Borgward Hansa 1500.One of many top engineers at Borgward through 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella begun in 1954. The Isabella would become Borgward's most popular model and remained in production for your life of the corporation. In 1960 the Borgward P100 seemed to be introduced, equipped with pneumatic suspension.Borgward introduced a type of 1500 cc sports racers inside late 1950s, with the 16-valve engine from these transforming into a successful Formula Two power unit (that was also used by several F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such seeing that air suspension and programmed transmission, the company had trouble competing in the market. While larger companies just like Opel and VW took benefit from economies of scale and also kept their prices low to realize market share, Borgward's cost structure was even beyond necessary for its measurement, as it basically handled as four tiny independent companies and not implemented such basic expense reduction strategies as mutual development and parts sharing between company's makes. Borgward suffered quality problems likewise. The Lloyd Arabella was technically advanced as being a water-cooled boxer with front wheel drive, but plagued with problems for example water leakage and gearbox glitches. Lloyd lost money on the car even though it was more expensive as compared to its direct competitors.In 1961, the company was required into liquidation by loan companies. Carl Borgward died inside July 1963, still insisting the company had been technically solvent. This proved to be true in the sense that after your creditors were paid entirely, there was still some. 5 million Marks left over from the business.
Borgward speed camera car by RionFan on DeviantArt
Reports of difficulties at Borgward surfaced within an article that appeared in Germany's leading news mag, “Der Spiegel” on 14 December 1960”. The very long, detailed, and in places repeated Spiegel article was highlighted by way of a picture of Borgward, cigar in mouth, on the magazine’s top cover. It was strongly essential of Carl Borgward's small business approach, and included many of the arguments later advanced to explain or justify the firm's demise. The widest range of cars from any manufacturer in Germany, produced by three until eventually recently operationally autonomous firms (Borgward, Goliath and Lloyd) had been supporting a turnover regarding only 650 million Marks, placing the overall sales value on the combined Borgward auto organizations only in fifth placement among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence while on an increasingly manic proliferation of new and modified models featuring adventurous, but under-developed technological inventions ("fast manisch[e] Konstruierwut") afforded rise to components which all too often did not work, broke down or chop down apart, resulting in massive costs for pre-delivery remediation and/or publish delivery warranty work that found their way back to the company.The December 1960 Spiegel article had not been the only serious community criticism targeting Borgward currently: suddenly stridently negative (in the event that more succinct) comments also resulted in in the influential mass-market Bild magazine and in television reports. Critical media commentaries furthermore appeared concerning large loans to the Borgward Group provided through the local Landesbank.It is apparent that this business was confronting cash-flow difficulties towards the end of 1960. Capital intensive businesses including auto manufacturing use their particular expensive machines and tools most efficiently when they use them constantly in full capacity, but the car market in Europe inside the 1950s/60s was more seasons than today, with sales diminishing with Winter, then peaking in early summer months: Borgward’s inventory of unsold cars right at the end of 1960 was beyond usual, reflecting ambitious growth plans, most obviously in respect of america market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered with the North American dealers inside 1960 (and in the 12, 000 delivered to these) 6, 000 might have to get taken back following a slump in American demand. (Borgward was not the only European auto maker hit by way of North American slump popular for imported cars while in 1960. In the same season two ships carrying Renault Dauphines were turned back mid-Atlantic because the docks in Ny were overcrowded with unsold Dauphines.
By the end of December 1960 Borgward approached the bank for a further one particular million Marks of credit history, the loan to be backed by the guarantee from the Bremen local government which initially the Bremen senators decided to provide. However, following the flood connected with critical press comment your senators withdrew their assurance. They now required Carl Borgward to pledge the corporation itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in a very still hostile media, Borgward agreed to the senate’s terms on 5 February 1961, thereby averting the bankruptcy of the business.The Bremen Senate also insisted on appointing a nominee as chairman on the company’s supervisory board. The man they decided was Johannes Semler who reports generally describe as being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated into English, does less than full justice towards breadth of Semler’s vocation. He had studied rules at university and worked initially as a lawyer. The scion of a top Hamburg political family, in 1945 he got himself been a founding person in the centre-right CSU gathering, and was a person in the Bundestag between 1950 in addition to 1953. Despite his Hamburg origins, Semler was by this time around based in Munich, with a network of contacts within the Bavarian establishment that likely included fellow CSU politician plus the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in the top administrative position in the Bizone. The appointment of Johannes Semler because representative of the Bremen senators to chair the Borgward supervisory table would, in retrospect, contribute to the conflict that followed the Borgward a bankruptcy proceeding.
With 28 July 1961 Semler, as Chairman of the actual supervisory board joined the directors from the three companies Borgward, Goliath and Lloyd to instigate proceedings to the establishment of a “Vergleichsverfahren”, which would have provided to get a court sanctioned scheme of arrangement enabling the business to continue to trade while concurrently protecting the interests of creditors. [16] Two months later, however, in September 1961, the Borgward and Goliath corporations were declared bankrupt, followed in November from the Lloyd business. Subsequent “conspiracy theorists” include suggested that Semler, for reasons of their own, never had any goal of allowing the Borgward auto-businesses for you to survive.
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