Borgward is an automobile manufacturer originally started by Carl F. W. Borgward. The original company, based in Bremen with Germany, ceased operations in the actual 1960s. The Borgward group generated four brands of cars and trucks: Borgward, Hansa, Goliath and Lloyd.The marque has given that been revived by Carl Borgward's grandson, Christian Borgward, together with his partner Karlheinz L. Knöss, with assistance from China investment, and unveiled the firm's first new car with over 40 years, the BX7 at the particular 2015 International Motor Indicate.The origins of Bremen's most significant auto-business get back on 1905 with the business in nearby Varel on the "Hansa Automobilgesellschaft" and the walls in Bremen itself associated with "Namag", maker of the Lloyd car or truck. These two businesses merged in 1914 to the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economic situation then confronting Germany, the business failed to prosper and from the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a chance greatly to expand this scope of his vehicle business, and he took control from it.
VWVortex.com German car company Borgward is to return from the dead
The initial "automobile" Carl Borgward created was the 1924 Blitzkarren (lightning cart), a sort of very small three-wheeled van with two hp (1. 5 kW), which was an enormous success on the market gap it filled. Traders with a small budget got it for delivery. The Reichspost ordered quite a few for postal service.In 1929, Borgward became the director of Hansa Lloyd AG having had the opportunity to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had nowadays evolved into the still three wheeler timber framed synthetic leather bodied 5 or 7 hp Goliath Founder. Borgward turned his focus on the other businesses and led the development from the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 in addition to in 1939 the title was shortened to Borgward 2000. The 2000 model was then the Borgward 2300that remained in production until 1942.After World War II, in 1946 Carl Borgward used many of the brand names from businesses he had acquired over time to found three independent companies: Borgward, Goliath and Lloyd. This was intended to increase the quality of steel allocated to his business at the same time of austerity and rationing. For many purposes the firms would be run as being a single entity, but in a business operated by the man to whom delegation would not come naturally the proliferation of legal entities on the other hand added unhelpful layers of complexity from the 1950s and encouraged a broadening from the range which in the long run proved financially unsustainable using the sales volumes achievable. In 1949 company displayed the Borgward Hansa 1500.One of several top engineers at Borgward via 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella commenced in 1954. The Isabella would become Borgward's most in-demand model and remained in production for the life of the company. In 1960 the Borgward P100 seemed to be introduced, equipped with pneumatic suspension.Borgward introduced a type of 1500 cc sports racers within the late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (which has been also used by a few F1 privateers in 1961).Although Borgward pioneered technical novelties from the German market such while air suspension and intelligent transmission, the company had trouble competing available. While larger companies similar to Opel and VW took benefit from economies of scale and kept their prices low to realize market share, Borgward's cost structure was even higher than necessary for its sizing, as it basically handled as four tiny independent companies and not implemented such basic price tag reduction strategies as articulation development and parts sharing relating to the company's makes. Borgward suffered quality problems at the same time. The Lloyd Arabella was technically advanced being a water-cooled boxer with top wheel drive, but plagued with problems for example water leakage and gearbox snags. Lloyd lost money on the car although it was more expensive as compared to its direct competitors.In 1961, the company was pressured into liquidation by creditors. Carl Borgward died inside July 1963, still insisting the company had been technically solvent. This proved to be true in the sense that after this creditors were paid 100 %, there was still 4. 5 million Marks left over from the business.
concern of the manufacturer, Borgward is planning to assemble the car
Reports of difficulties at Borgward surfaced within an article that appeared throughout Germany's leading news journal, “Der Spiegel” on fourteen December 1960”. The very long, detailed, and in places repeated Spiegel article was highlighted with a picture of Borgward, cigar in mouth, on the magazine’s top cover. It was strongly essential of Carl Borgward's business approach, and included many on the arguments later advanced to go into detail or justify the company's demise. The widest range connected with cars from any supplier in Germany, produced by three until recently operationally autonomous businesses (Borgward, Goliath and Lloyd) had been supporting a turnover connected with only 650 million Scars, placing the overall sales value from the combined Borgward auto firms only in fifth placement among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation involving new and modified designs featuring adventurous, but under-developed technological inventions ("fast manisch[e] Konstruierwut") afforded rise to components which many times did not work, broke down or dropped apart, resulting in massive expenses for pre-delivery remediation and/or publish delivery warranty work that found their long ago to the company.The December 1960 Spiegel article had not been the only serious community criticism targeting Borgward right now: suddenly stridently negative (in the event more succinct) comments also resulted in in the influential mass-market Bild newspapers and in television accounts. Critical media commentaries likewise appeared concerning large loans towards Borgward Group provided because of the local Landesbank.It is apparent that the business was confronting cash-flow difficulties towards the end of 1960. Capital intensive businesses including auto manufacturing use the expensive machines and tools most efficiently if they use them constantly at full capacity, but the car market in Europe in the 1950s/60s was more temporary than today, with sales diminishing with Winter, then peaking in early summer months: Borgward’s inventory of unsold cars towards the end of 1960 was above usual, reflecting ambitious growth programs, most obviously in respect of the us market[11] The December 1960 Spiegel article speculated that from the 15, 000 Borgward cars ordered with the North American dealers throughout 1960 (and with the 12, 000 delivered to these individuals) 6, 000 might have to get taken back following a slump in American demand. (Borgward was not the one European auto maker hit by the North American slump successful for imported cars in the course of 1960. In the same yr two ships carrying Renault Dauphines were turned last mid-Atlantic because the docks in Nyc were overcrowded with unsold Dauphines.
BorgwardTypInka_1500
Right at the end of December 1960 Borgward approached the lending company for a further just one million Marks of credit rating, the loan to be backed by way of guarantee from the Bremen local government which initially the Bremen senators consented to provide. However, following the flood involving critical press comment the particular senators withdrew their assure. They now required Carl Borgward to pledge the corporation itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in a still hostile media, Borgward agreed to your senate’s terms on some February 1961, thereby averting the bankruptcy from the business.The Bremen Senate in addition insisted on appointing a nominee as chairman on the company’s supervisory board. The man they select was Johannes Semler to whom reports generally describe as being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated in English, does less than full justice to the breadth of Semler’s career. He had studied regulation at university and worked initially to be a lawyer. The scion of a number one Hamburg political family, in 1945 he acquired himself been a founding person in the centre-right CSU party, and was a person in the Bundestag between 1950 along with 1953. Despite his Hamburg beginnings, Semler was by these times based in Munich, with a network of contacts from the Bavarian establishment that possibly included fellow CSU politician and also the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler within a top administrative position from the Bizone. The appointment of Johannes Semler because representative of the Bremen senators for you to chair the Borgward supervisory board would, in retrospect, contribute to the hot debate that followed the Borgward chapter 7.
Borgward BX7 at the 2015 Frankfurt Motor Show – Image Gallery
Upon 28 July 1961 Semler, as Chairman of this supervisory board joined the directors from the three companies Borgward, Goliath and Lloyd to instigate proceedings for that establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling the organization to continue to trade while simultaneously protecting the interests associated with creditors. [16] Two months later on, however, in September 1961, the Borgward and Goliath companies were declared bankrupt, followed in November through the Lloyd business. Subsequent “conspiracy theorists” include suggested that Semler, for reasons of his or her own, never had any goal of allowing the Borgward auto-businesses for you to survive.
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