Borgward is an automobile manufacturer originally started by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in the 1960s. The Borgward group produced four brands of vehicles: Borgward, Hansa, Goliath and Lloyd.The marque has due to the fact been revived by Carl Borgward's grand son, Christian Borgward, together with his lover Karlheinz L. Knöss, with assistance from Far east investment, and unveiled the company's first new car inside over 40 years, the BX7 at your 2015 International Motor Indicate.The origins of Bremen's most significant auto-business get back on 1905 with the establishment in nearby Varel in the "Hansa Automobilgesellschaft" and the foundation in Bremen itself regarding "Namag", maker of the Lloyd car or truck. These two businesses merged in 1914 to make the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economic situation then confronting Germany, the business failed to prosper and by the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator in the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the opportunity greatly to expand the actual scope of his auto business, and he took control of the usb ports.
Borgward Hansa 1500 Isabella Information Pictures
The 1st "automobile" Carl Borgward intended was the 1924 Blitzkarren (lightning cart), a sort of little three-wheeled van with two hp (1. 5 kW), which was an enormous success already in the market gap it filled. Traders with a small budget bought for delivery. The Reichspost ordered quite a few for postal service.In 1929, Borgward became the movie director of Hansa Lloyd AG having had the opportunity to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had chances are evolved into the nonetheless three wheeler timber presented synthetic leather bodied 5 or maybe 7 hp Goliath Founder. Borgward turned his care about the other businesses as well as led the development on the Hansa Konsul. In February 1937, there came the brand-new Hansa Borgward 2000 in addition to in 1939 the title was shortened to Borgward 2000. The 2000 model was followed by the Borgward 2300that remained in production until 1942.After World War II, in 1946 Carl Borgward used many of the brand names from businesses he had acquired in recent times to found three different companies: Borgward, Goliath and Lloyd. This was intended to increase the number of steel allocated to his business at any given time of austerity and rationing. For many purposes the companies would be run to be a single entity, but in a business operated by the man to whom delegation would not come naturally the spreading of legal entities even so added unhelpful layers of complexity through the 1950s and encouraged a broadening in the range which ultimately proved financially unsustainable with all the sales volumes achievable. In 1949 company displayed the Borgward Hansa 1500.One of several top engineers at Borgward coming from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started in 1954. The Isabella would become Borgward's most in-demand model and remained in production for your life of the firm. In 1960 the Borgward P100 was introduced, equipped with pneumatic suspension.Borgward introduced a distinct 1500 cc sports racers inside late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (that was also used by a number of F1 privateers in 1961).Although Borgward pioneered technical novelties inside German market such seeing that air suspension and programmed transmission, the company had trouble competing out there. While larger companies just like Opel and VW took benefit from economies of scale and kept their prices low to realize market share, Borgward's cost structure was even greater than necessary for its dimension, as it basically managed as four tiny independent companies and do not implemented such basic cost reduction strategies as joint development and parts sharing between the company's makes. Borgward suffered quality problems too. The Lloyd Arabella was technically advanced like a water-cooled boxer with entrance wheel drive, but plagued with problems including water leakage and gearbox snags. Lloyd lost money on the car even though it was more expensive in comparison with its direct competitors.In 1961, the company was required into liquidation by loan companies. Carl Borgward died throughout July 1963, still insisting the company was technically solvent. This proved to be true from the sense that after the particular creditors were paid entirely, there was still four. 5 million Marks remaining from the business.
Beschreibung Borgward Isabella Rot1jpg picture
Reports of difficulties at Borgward surfaced in the article that appeared in Germany's leading news mag, “Der Spiegel” on 18 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted with a picture of Borgward, cigar in mouth, on the magazine’s entrance cover. It was strongly crucial of Carl Borgward's enterprise approach, and included many of the arguments later advanced to spell out or justify the firm's demise. The widest range of cars from any maker in Germany, produced by three until finally recently operationally autonomous firms (Borgward, Goliath and Lloyd) seemed to be supporting a turnover of only 650 million Grades, placing the overall sales value from your combined Borgward auto organizations only in fifth placement among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence by using an increasingly manic proliferation connected with new and modified types featuring adventurous, but under-developed technological innovative developments ("fast manisch[e] Konstruierwut") offered rise to components which all too often did not work, broke down or dropped apart, resulting in massive bills for pre-delivery remediation and/or publish delivery warranty work that found their long ago to the company.The December 1960 Spiegel article had not been the only serious open criticism targeting Borgward right now: suddenly stridently negative (in the event more succinct) comments also resulted in in the influential mass-market Bild newspapers and in television stories. Critical media commentaries in addition appeared concerning large loans towards Borgward Group provided with the local Landesbank.It is apparent how the business was confronting cash-flow difficulties right at the end of 1960. Capital intensive businesses including auto manufacturing use the expensive machines and tools most efficiently as long as they use them constantly on full capacity, but the car market in Europe inside the 1950s/60s was more periodic than today, with sales diminishing throughout Winter, then peaking in the early summer months: Borgward’s inventory of unsold cars at the conclusion of 1960 was above usual, reflecting ambitious growth strategies, most obviously in respect of the united states market[11] The December 1960 Spiegel article speculated that of the 15, 000 Borgward cars ordered by the North American dealers throughout 1960 (and on the 12, 000 delivered to these) 6, 000 might have to get taken back following a slump in United states demand. (Borgward was not really the only European auto maker hit with a North American slump sought after for imported cars throughout 1960. In the same 12 months two ships carrying Renault Dauphines were turned the government financial aid mid-Atlantic because the docks in The big apple were overcrowded with unsold Dauphines.
Borgward quot;Kolibriquot; helicopter development history, photos, techni
Right at the end of December 1960 Borgward approached the lending company for a further a single million Marks of credit history, the loan to be backed by way of guarantee from the Bremen regional government which initially the Bremen senators agreed to provide. However, following the flood connected with critical press comment this senators withdrew their assure. They now required Carl Borgward to pledge this company itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in a still hostile media, Borgward agreed to the senate’s terms on 5 February 1961, thereby averting the bankruptcy in the business.The Bremen Senate in addition insisted on appointing a nominee as chairman of the company’s supervisory board. The man they select was Johannes Semler whom reports generally describe like a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated into English, does less than full justice for the breadth of Semler’s job. He had studied legislations at university and worked initially to be a lawyer. The scion of a respected Hamburg political family, in 1945 he got himself been a founding person in the centre-right CSU gathering, and was a member of the Bundestag between 1950 in addition to 1953. Despite his Hamburg beginning, Semler was by this time around based in Munich, with a network of contacts within the Bavarian establishment that most likely included fellow CSU politician and also the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a very top administrative position inside Bizone. The appointment of Johannes Semler because representative of the Bremen senators for you to chair the Borgward supervisory panel would, in retrospect, contribute to the debate that followed the Borgward individual bankruptcy.
Borgward+isabella
Upon 28 July 1961 Semler, as Chairman of the particular supervisory board joined the directors with the three companies Borgward, Goliath and Lloyd to instigate proceedings for that establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling the company to continue to trade while at the same time protecting the interests involving creditors. [16] Two months after, however, in September 1961, the Borgward and Goliath firms were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” possess suggested that Semler, for reasons of his or her own, never had any intent of allowing the Borgward auto-businesses in order to survive.
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