Borgward is an automobile manufacturer originally founded by Carl F. W. Borgward. The original company, based in Bremen within Germany, ceased operations in this 1960s. The Borgward group made four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has since been revived by Carl Borgward's grandson, Christian Borgward, together with his partner Karlheinz L. Knöss, with assistance from Chinese language investment, and unveiled the firm's first new car with over 40 years, the BX7 at your 2015 International Motor Show.The origins of Bremen's most significant auto-business resume 1905 with the institution in nearby Varel on the "Hansa Automobilgesellschaft" and the building blocks in Bremen itself involving "Namag", maker of the Lloyd car. These two businesses merged in 1914 to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial crisis then confronting Germany, the business failed to prosper and because of the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator in the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a possibility greatly to expand the particular scope of his auto business, and he took control of it.
1957 1962 Borgward Isabella Coupe Flickr Photo Sharing!
The initial "automobile" Carl Borgward designed was the 1924 Blitzkarren (super cart), a sort of teeny three-wheeled van with two hp (1. 5 kW), which was an enormous success on the market gap it filled. Traders with a small budget bought it for delivery. The Reichspost ordered most of them for postal service.In 1929, Borgward became the home of Hansa Lloyd AG having had time to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had by now evolved into the however three wheeler timber presented synthetic leather bodied 5 or maybe 7 hp Goliath Leader. Borgward turned his awareness of the other businesses in addition to led the development on the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 and in 1939 the title was shortened to Borgward 2000. The 2000 model was as well as the Borgward 2300that continued in production until 1942.After World War II, in 1946 Carl Borgward used a lot of the brand names from companies he had acquired in the past to found three different companies: Borgward, Goliath and Lloyd. This was intended to increase the amount of steel allocated to his business during a period of austerity and rationing. For many purposes nokia's would be run as a single entity, but in a business operated by the man to whom delegation did not come naturally the expansion of legal entities however added unhelpful layers of complexity through the 1950s and encouraged a broadening in the range which ultimately proved financially unsustainable with all the sales volumes achievable. In 1949 company offered the Borgward Hansa 1500.One of several top engineers at Borgward from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started in 1954. The Isabella would become Borgward's most widely used model and remained in production for the life of the corporation. In 1960 the Borgward P100 ended up being introduced, equipped with pneumatic suspension.Borgward introduced a distinct 1500 cc sports racers inside late 1950s, with the 16-valve engine from these transforming into a successful Formula Two power unit (which was also used by some F1 privateers in 1961).Although Borgward pioneered technical novelties within the German market such seeing that air suspension and programmed transmission, the company had trouble competing available. While larger companies similar to Opel and VW took selling point of economies of scale along with kept their prices low to realize market share, Borgward's cost structure was even above necessary for its size, as it basically controlled as four tiny independent companies and never implemented such basic charge reduction strategies as combined development and parts sharing relating to the company's makes. Borgward suffered quality problems likewise. The Lloyd Arabella was technically advanced to be a water-cooled boxer with entry wheel drive, but plagued with problems like water leakage and gearbox secrets. Lloyd lost money on the car even though it was more expensive compared to its direct competitors.In 1961, the company was required into liquidation by lenders. Carl Borgward died in July 1963, still insisting the company were being technically solvent. This proved to be true inside sense that after this creditors were paid in full, there was still several. 5 million Marks left from the business.
Reports of difficulties at Borgward surfaced within an article that appeared with Germany's leading news magazine, “Der Spiegel” on 15 December 1960”. The very long, detailed, and in places repeated Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s top cover. It was strongly essential of Carl Borgward's company approach, and included many with the arguments later advanced to spell out or justify the company's demise. The widest range connected with cars from any manufacturer in Germany, produced by three until finally recently operationally autonomous firms (Borgward, Goliath and Lloyd) seemed to be supporting a turnover regarding only 650 million Scars, placing the overall sales value from the combined Borgward auto companies only in fifth location among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence on an increasingly manic proliferation involving new and modified types featuring adventurous, but under-developed technological improvements ("fast manisch[e] Konstruierwut") gave rise to components which too often did not work, broke down or chop down apart, resulting in massive payments for pre-delivery remediation and/or article delivery warranty work that found their sources that are to the company.The December 1960 Spiegel article hasn't been the only serious community criticism targeting Borgward currently: suddenly stridently negative (if more succinct) comments also turned up in the influential mass-market Bild magazine and in television stories. Critical media commentaries additionally appeared concerning large loans for the Borgward Group provided because of the local Landesbank.It is apparent that the business was confronting cash-flow difficulties at the conclusion of 1960. Capital intensive businesses for instance auto manufacturing use his or her expensive machines and tools most efficiently when they use them constantly in full capacity, but the car market in Europe inside 1950s/60s was more periodic than today, with sales diminishing inside Winter, then peaking in their early summer months: Borgward’s inventory of unsold cars towards the end of 1960 was beyond usual, reflecting ambitious growth strategies, most obviously in respect of the united states market[11] The December 1960 Spiegel article speculated that with the 15, 000 Borgward cars ordered by the North American dealers throughout 1960 (and on the 12, 000 delivered to them) 6, 000 might have for being taken back following a slump in United states demand. (Borgward was not the only real European auto maker hit by the North American slump successful for imported cars through 1960. In the same year two ships carrying Renault Dauphines were turned the government financial aid mid-Atlantic because the docks in New york were overcrowded with unsold Dauphines.
Borgward was German, which might be the only good thing going for it
Right at the end of December 1960 Borgward approached the lender for a further a single million Marks of credit history, the loan to be backed with a guarantee from the Bremen regional government which initially the Bremen senators decided provide. However, following the flood involving critical press comment the actual senators withdrew their ensure. They now required Carl Borgward to pledge the organization itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in a very still hostile media, Borgward agreed to the actual senate’s terms on several February 1961, thereby averting the bankruptcy of the business.The Bremen Senate additionally insisted on appointing its very own nominee as chairman of the company’s supervisory board. The man they select was Johannes Semler to whom reports generally describe as a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated into English, does less than full justice towards breadth of Semler’s profession. He had studied law at university and worked initially to be a lawyer. The scion of a top Hamburg political family, in 1945 he acquired himself been a founding person in the centre-right CSU get together, and was a member of the Bundestag between 1950 in addition to 1953. Despite his Hamburg beginnings, Semler was by these times based in Munich, with a network of contacts inside the Bavarian establishment that almost certainly included fellow CSU politician plus the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a top administrative position inside the Bizone. The appointment of Johannes Semler because the representative of the Bremen senators in order to chair the Borgward supervisory board would, in retrospect, contribute to the controversy that followed the Borgward individual bankruptcy.
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In 28 July 1961 Semler, as Chairman of the supervisory board joined the directors from the three companies Borgward, Goliath and Lloyd to instigate proceedings to the establishment of a “Vergleichsverfahren”, which would have provided to get a court sanctioned scheme of arrangement enabling the organization to continue to trade while as well protecting the interests of creditors. [16] Two months later on, however, in September 1961, the Borgward and Goliath organizations were declared bankrupt, followed in November because of the Lloyd business. Subsequent “conspiracy theorists” possess suggested that Semler, for reasons of his or her own, never had any intent of allowing the Borgward auto-businesses in order to survive.
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