Borgward is an automobile manufacturer originally set up by Carl F. W. Borgward. The original company, based in Bremen within Germany, ceased operations in the actual 1960s. The Borgward group produced four brands of vehicles: Borgward, Hansa, Goliath and Lloyd.The marque has due to the fact been revived by Carl Borgward's grand son, Christian Borgward, together with his partner Karlheinz L. Knöss, with assistance from Chinese language investment, and unveiled the firm's first new car throughout over 40 years, the BX7 at the particular 2015 International Motor Display.The origins of Bremen's most significant auto-business go back to 1905 with the institution in nearby Varel of the "Hansa Automobilgesellschaft" and the foundation in Bremen itself associated with "Namag", maker of the Lloyd car. These two businesses merged in 1914 in order to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial situation then confronting Germany, the business failed to prosper and with the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator in the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the possibility greatly to expand the particular scope of his automobile business, and he took control than it.
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The 1st "automobile" Carl Borgward developed was the 1924 Blitzkarren (turbo cart), a sort of very small three-wheeled van with a couple of hp (1. 5 kW), which was an enormous success on the market gap it filled. Traders with a small budget got it for delivery. The Reichspost ordered most of them for postal service.In 1929, Borgward became the director of Hansa Lloyd AG having had time to merge his "Goliath-Werke Borgward & Corp. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had by now evolved into the nevertheless three wheeler timber framed synthetic leather bodied 5 as well as 7 hp Goliath Pioneer. Borgward turned his care about the other businesses along with led the development with the Hansa Konsul. In February 1937, there came the fresh Hansa Borgward 2000 as well as in 1939 the name was shortened to Borgward 2000. The 2000 model was followed by the Borgward 2300that remained in production until 1942.After World War II, in 1946 Carl Borgward used a lot of the brand names from companies he had acquired over the years to found three individual companies: Borgward, Goliath and Lloyd. This was intended to increase the quantity of steel allocated to his business at the same time of austerity and rationing. For many purposes the lenders would be run as being a single entity, but in a business operated by way of a man to whom delegation wouldn't come naturally the growth of legal entities nonetheless added unhelpful layers of complexity through the 1950s and encouraged a broadening from the range which in the long run proved financially unsustainable with all the sales volumes achievable. In 1949 company offered the Borgward Hansa 1500.Among the top engineers at Borgward via 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started out in 1954. The Isabella would become Borgward's hottest model and remained in production for that life of the company. In 1960 the Borgward P100 has been introduced, equipped with pneumatic suspension.Borgward introduced a distinct 1500 cc sports racers inside late 1950s, with the 16-valve engine from these transforming into a successful Formula Two power unit (that has been also used by a few F1 privateers in 1961).Although Borgward pioneered technical novelties from the German market such while air suspension and automated transmission, the company had trouble competing in the market. While larger companies including Opel and VW took advantage of economies of scale along with kept their prices low to get market share, Borgward's cost structure was even more than necessary for its dimension, as it basically operated as four tiny independent companies and not implemented such basic price tag reduction strategies as joint development and parts sharing between the company's makes. Borgward suffered quality problems at the same time. The Lloyd Arabella was technically advanced like a water-cooled boxer with entrance wheel drive, but plagued with problems for example water leakage and gearbox mistakes. Lloyd lost money on the car just about the most was more expensive compared to its direct competitors.In 1961, the company was compelled into liquidation by collectors. Carl Borgward died inside July 1963, still insisting the company had been technically solvent. This proved to be true inside the sense that after this creditors were paid fully, there was still several. 5 million Marks remaining from the business.
2016 Borgward BX7 Picture 647246 car review @ Top Speed
Accounts of difficulties at Borgward surfaced within an article that appeared within Germany's leading news mag, “Der Spiegel” on age 14 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted by using a picture of Borgward, cigar in mouth, on the magazine’s top cover. It was strongly vital of Carl Borgward's company approach, and included many with the arguments later advanced to describe or justify the businesses demise. The widest range connected with cars from any supplier in Germany, produced by three until eventually recently operationally autonomous firms (Borgward, Goliath and Lloyd) seemed to be supporting a turnover regarding only 650 million Grades, placing the overall sales value in the combined Borgward auto businesses only in fifth place among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence while on an increasingly manic proliferation of new and modified versions featuring adventurous, but under-developed technological innovations ("fast manisch[e] Konstruierwut") afforded rise to components which excessively did not work, broke down or fell apart, resulting in massive costs for pre-delivery remediation and/or article delivery warranty work that found their made use of to the company.The December 1960 Spiegel article wasn't the only serious general public criticism targeting Borgward right now: suddenly stridently negative (if more succinct) comments also turned up in the influential mass-market Bild newspaper and in television reports. Critical media commentaries in addition appeared concerning large loans towards Borgward Group provided through the local Landesbank.It is apparent that this business was confronting cash-flow difficulties at the end of 1960. Capital intensive businesses for instance auto manufacturing use the expensive machines and tools most efficiently as long as they use them constantly in full capacity, but the car market in Europe from the 1950s/60s was more in season than today, with sales diminishing in Winter, then peaking in early summer months: Borgward’s inventory of unsold cars at the conclusion of 1960 was higher than usual, reflecting ambitious growth options, most obviously in respect of the us market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered from the North American dealers inside 1960 (and on the 12, 000 delivered to all of them) 6, 000 might have to become taken back following a slump in Us demand. (Borgward was not the only real European auto maker hit by way of North American slump sought after for imported cars while in 1960. In the same season two ships carrying Renault Dauphines were turned last mid-Atlantic because the docks in The big apple were overcrowded with unsold Dauphines.
Borgward BX7 China July 2016. Picture courtesy autohome.com.cn
Towards the end of December 1960 Borgward approached the bank for a further one million Marks of credit ratings, the loan to be backed by way of a guarantee from the Bremen local government which initially the Bremen senators decided to provide. However, following the flood involving critical press comment this senators withdrew their ensure. They now required Carl Borgward to pledge this company itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in the still hostile media, Borgward agreed to the senate’s terms on 5 February 1961, thereby averting the bankruptcy of the business.The Bremen Senate likewise insisted on appointing its own nominee as chairman with the company’s supervisory board. The man they decided to go with was Johannes Semler who reports generally describe like a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated straight into English, does less than full justice towards the breadth of Semler’s occupation. He had studied regulation at university and worked initially to be a lawyer. The scion of a number one Hamburg political family, in 1945 he experienced himself been a founding member of the centre-right CSU gathering, and was a member of the Bundestag between 1950 in addition to 1953. Despite his Hamburg beginning, Semler was by now based in Munich, with a network of contacts inside the Bavarian establishment that most likely included fellow CSU politician as well as the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a very top administrative position in the Bizone. The appointment of Johannes Semler for the reason that representative of the Bremen senators for you to chair the Borgward supervisory aboard would, in retrospect, contribute to the controversy that followed the Borgward bankruptcy.
BorgwardOldtimer befinden sich immer noch im Dornröschenschlaf
In 28 July 1961 Semler, as Chairman of the particular supervisory board joined the directors in the three companies Borgward, Goliath and Lloyd to instigate proceedings for that establishment of a “Vergleichsverfahren”, which would have provided to get a court sanctioned scheme of arrangement enabling the business to continue to trade while while doing so protecting the interests involving creditors. [16] Two months afterwards, however, in September 1961, the Borgward and Goliath companies were declared bankrupt, followed in November with the Lloyd business. Subsequent “conspiracy theorists” have suggested that Semler, for reasons of her own, never had any intention of allowing the Borgward auto-businesses for you to survive.
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