Borgward is an automobile manufacturer originally created by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in the 1960s. The Borgward group created four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has since been revived by Carl Borgward's grand son, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from Oriental investment, and unveiled the business's first new car within over 40 years, the BX7 at your 2015 International Motor Demonstrate.The origins of Bremen's most significant auto-business get back to 1905 with the institution in nearby Varel in the "Hansa Automobilgesellschaft" and the inspiration in Bremen itself involving "Namag", maker of the Lloyd automobile. These two businesses merged in 1914 to form the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economy then confronting Germany, the business failed to prosper and with the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the possibility greatly to expand your scope of his car business, and he took control than it.
Picture Gallery of Cars in South Africa 1931 1940
The very first "automobile" Carl Borgward intended was the 1924 Blitzkarren (turbo cart), a sort of little three-wheeled van with a couple of hp (1. 5 kW), which was an enormous success out there gap it filled. Traders with a small budget bought for delivery. The Reichspost ordered most of them for postal service.In 1929, Borgward became the director of Hansa Lloyd AG having had the oppertunity to merge his "Goliath-Werke Borgward & Corp. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had by now evolved into the even now three wheeler timber framed synthetic leather bodied 5 or perhaps 7 hp Goliath Founder. Borgward turned his attention to the other businesses in addition to led the development on the Hansa Konsul. In February 1937, there came the brand new Hansa Borgward 2000 and in 1939 the brand was shortened to Borgward 2000. The 2000 model was then the Borgward 2300that stayed in production until 1942.After World War II, in 1946 Carl Borgward used some of the brand names from organizations he had acquired in the past to found three individual companies: Borgward, Goliath and Lloyd. This was intended to increase the amount of steel allocated to his business at any given time of austerity and rationing. For many purposes nokia's would be run as being a single entity, but in a business operated with a man to whom delegation wouldn't come naturally the proliferation of legal entities however added unhelpful layers of complexity with the 1950s and encouraged a broadening on the range which in the end proved financially unsustainable while using sales volumes achievable. In 1949 company displayed the Borgward Hansa 1500.One of the top engineers at Borgward via 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started in 1954. The Isabella would become Borgward's most popular model and remained in production to the life of the business. In 1960 the Borgward P100 seemed to be introduced, equipped with pneumatic suspension.Borgward introduced a distinct 1500 cc sports racers within the late 1950s, with the 16-valve engine from these learning to be a successful Formula Two power unit (that was also used by a number of F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such since air suspension and automated transmission, the company had trouble competing in the marketplace. While larger companies similar to Opel and VW took selling point of economies of scale and kept their prices low to gain market share, Borgward's cost structure was even more than necessary for its dimension, as it basically handled as four tiny independent companies and never implemented such basic charge reduction strategies as joint development and parts sharing between your company's makes. Borgward suffered quality problems likewise. The Lloyd Arabella was technically advanced as being a water-cooled boxer with top wheel drive, but plagued with problems like water leakage and gearbox mistakes. Lloyd lost money on the car just about the most was more expensive than its direct competitors.In 1961, the company was required into liquidation by collectors. Carl Borgward died with July 1963, still insisting the company had been technically solvent. This proved to be true inside sense that after the actual creditors were paid 100 %, there was still 4. 5 million Marks left over from the business.
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Reviews of difficulties at Borgward surfaced in the article that appeared in Germany's leading news mag, “Der Spiegel” on 14 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s front cover. It was strongly essential of Carl Borgward's company approach, and included many of the arguments later advanced to describe or justify the business's demise. The widest range involving cars from any supplier in Germany, produced by three till recently operationally autonomous businesses (Borgward, Goliath and Lloyd) has been supporting a turnover connected with only 650 million Grades, placing the overall sales value on the combined Borgward auto corporations only in fifth location among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence on an increasingly manic proliferation regarding new and modified types featuring adventurous, but under-developed technological innovative developments ("fast manisch[e] Konstruierwut") gave rise to components which too much did not work, broke down or fell into apart, resulting in massive payments for pre-delivery remediation and/or post delivery warranty work that found their long ago to the company.The December 1960 Spiegel article hasn't been the only serious open public criticism targeting Borgward currently: suddenly stridently negative (in the event that more succinct) comments also turned up in the influential mass-market Bild classifieds and in television reviews. Critical media commentaries furthermore appeared concerning large loans on the Borgward Group provided with the local Landesbank.It is apparent which the business was confronting cash-flow difficulties towards the end of 1960. Capital intensive businesses for instance auto manufacturing use their own expensive machines and tools most efficiently if they use them constantly with full capacity, but the car market in Europe in the 1950s/60s was more in season than today, with sales diminishing within Winter, then peaking in early summer months: Borgward’s inventory of unsold cars by the end of 1960 was beyond usual, reflecting ambitious growth plans, most obviously in respect of the usa market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered by the North American dealers with 1960 (and in the 12, 000 delivered to these individuals) 6, 000 might have to be taken back following a slump in United states demand. (Borgward was not the sole European auto maker hit by way of a North American slump widely used for imported cars throughout 1960. In the same 12 months two ships carrying Renault Dauphines were turned back mid-Atlantic because the docks in Ny were overcrowded with unsold Dauphines.
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At the end of December 1960 Borgward approached the lender for a further just one million Marks of credit score, the loan to be backed by a guarantee from the Bremen local government which initially the Bremen senators agreed to provide. However, following the flood of critical press comment your senators withdrew their ensure. They now required Carl Borgward to pledge this company itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in the still hostile media, Borgward agreed to the particular senate’s terms on several February 1961, thereby averting the bankruptcy in the business.The Bremen Senate furthermore insisted on appointing its nominee as chairman from the company’s supervisory board. The man they decided to go with was Johannes Semler to whom reports generally describe being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated in English, does less than full justice towards breadth of Semler’s career. He had studied rules at university and worked initially to be a lawyer. The scion of a leading Hamburg political family, in 1945 he acquired himself been a founding person in the centre-right CSU get together, and was a person in the Bundestag between 1950 in addition to 1953. Despite his Hamburg beginnings, Semler was by on this occasion based in Munich, with a network of contacts inside Bavarian establishment that almost certainly included fellow CSU politician and also the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a very top administrative position within the Bizone. The appointment of Johannes Semler because representative of the Bremen senators to chair the Borgward supervisory panel would, in retrospect, contribute to the controversy that followed the Borgward individual bankruptcy.
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Upon 28 July 1961 Semler, as Chairman of the supervisory board joined the directors in the three companies Borgward, Goliath and Lloyd to instigate proceedings to the establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling the company to continue to trade while simultaneously protecting the interests connected with creditors. [16] Two months later, however, in September 1961, the Borgward and Goliath companies were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” have got suggested that Semler, for reasons of his very own, never had any intention of allowing the Borgward auto-businesses for you to survive.
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