Borgward can be an automobile manufacturer originally launched by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in the 1960s. The Borgward group developed four brands of autos: Borgward, Hansa, Goliath and Lloyd.The marque has because been revived by Carl Borgward's grand son, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from Chinese investment, and unveiled the company's first new car with over 40 years, the BX7 at the actual 2015 International Motor Show.The origins of Bremen's most significant auto-business go back to 1905 with the business in nearby Varel with the "Hansa Automobilgesellschaft" and the building blocks in Bremen itself associated with "Namag", maker of the Lloyd car. These two businesses merged in 1914 to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial crisis then confronting Germany, the business failed to prosper and by the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator with the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the possibility greatly to expand this scope of his automotive business, and he took control than it.
BILDERTANZ: Erinnerungen an Borgward amp; Isabella
The first "automobile" Carl Borgward designed was the 1924 Blitzkarren (turbo cart), a sort of tiny three-wheeled van with 3 hp (1. 5 kW), which was an enormous success already in the market gap it filled. Traders with a small budget got it for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the home of Hansa Lloyd AG having had the oppertunity to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had right now evolved into the nevertheless three wheeler timber framed synthetic leather bodied 5 or 7 hp Goliath Leading. Borgward turned his focus on the other businesses in addition to led the development with the Hansa Konsul. In February 1937, there came the completely new Hansa Borgward 2000 as well as in 1939 the brand was shortened to Borgward 2000. The 2000 model was followed by the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used many of the brand names from businesses he had acquired in recent times to found three distinct companies: Borgward, Goliath and Lloyd. This was intended to increase the amount of steel allocated to his business each time of austerity and rationing. For many purposes nokia's would be run being a single entity, but in a business operated with a man to whom delegation would not come naturally the spreading of legal entities on the other hand added unhelpful layers of complexity through the 1950s and encouraged a broadening of the range which in the end proved financially unsustainable with all the sales volumes achievable. In 1949 company introduced the Borgward Hansa 1500.One of several top engineers at Borgward coming from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella commenced in 1954. The Isabella would become Borgward's hottest model and remained in production for your life of the organization. In 1960 the Borgward P100 had been introduced, equipped with pneumatic suspension.Borgward introduced a line of 1500 cc sports racers within the late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (which was also used by a number of F1 privateers in 1961).Although Borgward pioneered technical novelties inside German market such while air suspension and automatic transmission, the company had trouble competing available on the market. While larger companies similar to Opel and VW took advantage of economies of scale and also kept their prices low to get market share, Borgward's cost structure was even above necessary for its dimension, as it basically controlled as four tiny independent companies and not implemented such basic cost reduction strategies as shared development and parts sharing between the company's makes. Borgward suffered quality problems as well. The Lloyd Arabella was technically advanced being a water-cooled boxer with the front wheel drive, but plagued with problems like water leakage and gearbox errors. Lloyd lost money on the car community . was more expensive in comparison with its direct competitors.In 1961, the company was pushed into liquidation by collectors. Carl Borgward died in July 1963, still insisting the company had been technically solvent. This proved to be true from the sense that after the actual creditors were paid 100 %, there was still 4. 5 million Marks left over from the business.
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Reports of difficulties at Borgward surfaced within the article that appeared in Germany's leading news mag, “Der Spiegel” on 18 December 1960”. The very long, detailed, and in places recurring Spiegel article was highlighted by means of a picture of Borgward, cigar in mouth, on the magazine’s entry cover. It was strongly essential of Carl Borgward's small business approach, and included many from the arguments later advanced to spellout or justify the businesses demise. The widest range involving cars from any supplier in Germany, produced by three until recently operationally autonomous companies (Borgward, Goliath and Lloyd) had been supporting a turnover involving only 650 million Marks, placing the overall sales value from the combined Borgward auto organizations only in fifth position among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation involving new and modified models featuring adventurous, but under-developed technological improvements ("fast manisch[e] Konstruierwut") provided rise to components which many times did not work, broke down or chop down apart, resulting in massive expenses for pre-delivery remediation and/or publish delivery warranty work that found their sources that are to the company.The December 1960 Spiegel article has not been the only serious open public criticism targeting Borgward presently: suddenly stridently negative (in the event more succinct) comments also resulted in in the influential mass-market Bild paper and in television studies. Critical media commentaries in addition appeared concerning large loans to the Borgward Group provided because of the local Landesbank.It is apparent which the business was confronting cash-flow difficulties towards the end of 1960. Capital intensive businesses for instance auto manufacturing use their own expensive machines and tools most efficiently as long as they use them constantly with full capacity, but the car market in Europe within the 1950s/60s was more temporary than today, with sales diminishing within Winter, then peaking in the early summer months: Borgward’s inventory of unsold cars towards the end of 1960 was greater than usual, reflecting ambitious growth plans, most obviously in respect of north america market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered from the North American dealers throughout 1960 (and with the 12, 000 delivered to these) 6, 000 might have being taken back following a slump in North american demand. (Borgward was not the one European auto maker hit by way of a North American slump sought after for imported cars during 1960. In the same calendar year two ships carrying Renault Dauphines were turned back mid-Atlantic because the docks in The big apple were overcrowded with unsold Dauphines.
Auf den Spuren von Borgward Freie Presse
Towards the end of December 1960 Borgward approached the bank for a further 1 million Marks of credit ratings, the loan to be backed with a guarantee from the Bremen local government which initially the Bremen senators decided to provide. However, following the flood involving critical press comment the senators withdrew their assurance. They now required Carl Borgward to pledge the corporation itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in the still hostile media, Borgward agreed to your senate’s terms on four February 1961, thereby averting the bankruptcy with the business.The Bremen Senate also insisted on appointing a unique nominee as chairman on the company’s supervisory board. The man they select was Johannes Semler whom reports generally describe as a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated in English, does less than full justice for the breadth of Semler’s occupation. He had studied rules at university and worked initially like a lawyer. The scion of a number one Hamburg political family, in 1945 he had himself been a founding member of the centre-right CSU bash, and was a person in the Bundestag between 1950 and 1953. Despite his Hamburg beginning, Semler was by on this occasion based in Munich, with a network of contacts from the Bavarian establishment that almost certainly included fellow CSU politician and also the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in the top administrative position inside the Bizone. The appointment of Johannes Semler because the representative of the Bremen senators to chair the Borgward supervisory panel would, in retrospect, contribute to the controversy that followed the Borgward individual bankruptcy.
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With 28 July 1961 Semler, as Chairman of the particular supervisory board joined the directors with the three companies Borgward, Goliath and Lloyd to instigate proceedings to the establishment of a “Vergleichsverfahren”, which would have provided to get a court sanctioned scheme of arrangement enabling the business enterprise to continue to trade while concurrently protecting the interests associated with creditors. [16] Two months in the future, however, in September 1961, the Borgward and Goliath corporations were declared bankrupt, followed in November because of the Lloyd business. Subsequent “conspiracy theorists” get suggested that Semler, for reasons of his very own, never had any intention of allowing the Borgward auto-businesses in order to survive.
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