Borgward is usually an automobile manufacturer originally launched by Carl F. W. Borgward. The original company, based in Bremen in Germany, ceased operations in the particular 1960s. The Borgward group created four brands of automobiles: Borgward, Hansa, Goliath and Lloyd.The marque has given that been revived by Carl Borgward's grand son, Christian Borgward, together with his companion Karlheinz L. Knöss, with assistance from Chinese investment, and unveiled the firm's first new car within over 40 years, the BX7 at the actual 2015 International Motor Display.The origins of Bremen's most significant auto-business resume 1905 with the establishment in nearby Varel with the "Hansa Automobilgesellschaft" and the muse in Bremen itself connected with "Namag", maker of the Lloyd auto. These two businesses merged in 1914 to form the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economic situation then confronting Germany, the business failed to prosper and from the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the opportunity greatly to expand the scope of his car business, and he took control from it.
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The first "automobile" Carl Borgward designed was the 1924 Blitzkarren (turbo cart), a sort of little three-wheeled van with 3 hp (1. 5 kW), which was an enormous success in the market gap it filled. Traders with a small budget bought for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the home of Hansa Lloyd AG having had the opportunity to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had can't evolved into the however three wheeler timber presented synthetic leather bodied 5 as well as 7 hp Goliath Leader. Borgward turned his awareness of the other businesses along with led the development on the Hansa Konsul. In February 1937, there came the completely new Hansa Borgward 2000 and in 1939 the brand was shortened to Borgward 2000. The 2000 model was and then the Borgward 2300that always been in production until 1942.After World War II, in 1946 Carl Borgward used many of the brand names from firms he had acquired over time to found three distinct companies: Borgward, Goliath and Lloyd. This was intended to increase the quantity of steel allocated to his business at the same time of austerity and rationing. For many purposes nokia's would be run to be a single entity, but in a business operated by way of man to whom delegation did not come naturally the expansion of legal entities nonetheless added unhelpful layers of complexity with the 1950s and encouraged a broadening in the range which in the long run proved financially unsustainable with the sales volumes achievable. In 1949 company shown the Borgward Hansa 1500.Among the top engineers at Borgward through 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella commenced in 1954. The Isabella would become Borgward's most in-demand model and remained in production for your life of the firm. In 1960 the Borgward P100 seemed to be introduced, equipped with pneumatic suspension.Borgward introduced a distinct 1500 cc sports racers in the late 1950s, with the 16-valve engine from these learning to be a successful Formula Two power unit (that was also used by several F1 privateers in 1961).Although Borgward pioneered technical novelties inside the German market such as air suspension and intelligent transmission, the company had trouble competing available. While larger companies including Opel and VW took benefit from economies of scale and kept their prices low to gain market share, Borgward's cost structure was even beyond necessary for its measurement, as it basically controlled as four tiny independent companies rather than implemented such basic expense reduction strategies as mutual development and parts sharing between company's makes. Borgward suffered quality problems also. The Lloyd Arabella was technically advanced like a water-cooled boxer with entrance wheel drive, but plagued with problems such as water leakage and gearbox errors. Lloyd lost money on the car just about the most was more expensive in comparison with its direct competitors.In 1961, the company was pushed into liquidation by collectors. Carl Borgward died within July 1963, still insisting the company was technically solvent. This proved to be true from the sense that after this creditors were paid completely, there was still some. 5 million Marks left over from the business.
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Stories of difficulties at Borgward surfaced in a article that appeared inside Germany's leading news mag, “Der Spiegel” on 18 December 1960”. The very long, detailed, and in places repeated Spiegel article was highlighted by using a picture of Borgward, cigar in mouth, on the magazine’s entrance cover. It was strongly vital of Carl Borgward's small business approach, and included many from the arguments later advanced to describe or justify the company's demise. The widest range of cars from any manufacturer in Germany, produced by three right up until recently operationally autonomous organizations (Borgward, Goliath and Lloyd) had been supporting a turnover involving only 650 million Grades, placing the overall sales value on the combined Borgward auto corporations only in fifth situation among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation connected with new and modified models featuring adventurous, but under-developed technological innovative developments ("fast manisch[e] Konstruierwut") provided rise to components which all too often did not work, broke down or dropped apart, resulting in massive expenses for pre-delivery remediation and/or submit delivery warranty work that found their made use of to the company.The December 1960 Spiegel article wasn't the only serious open criticism targeting Borgward at the moment: suddenly stridently negative (when more succinct) comments also resulted in in the influential mass-market Bild classifieds and in television studies. Critical media commentaries additionally appeared concerning large loans on the Borgward Group provided with the local Landesbank.It is apparent how the business was confronting cash-flow difficulties at the conclusion of 1960. Capital intensive businesses like auto manufacturing use the expensive machines and tools most efficiently as long as they use them constantly on full capacity, but the car market in Europe within the 1950s/60s was more in season than today, with sales diminishing within Winter, then peaking in early summer months: Borgward’s inventory of unsold cars right at the end of 1960 was beyond usual, reflecting ambitious growth plans, most obviously in respect of the usa market[11] The December 1960 Spiegel article speculated that on the 15, 000 Borgward cars ordered through the North American dealers within 1960 (and of the 12, 000 delivered to them) 6, 000 might have to become taken back following a slump in North american demand. (Borgward was not the sole European auto maker hit by way of a North American slump in demand for imported cars through 1960. In the same season two ships carrying Renault Dauphines were turned back mid-Atlantic because the docks in Ny were overcrowded with unsold Dauphines.
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By the end of December 1960 Borgward approached the lender for a further just one million Marks of credit, the loan to be backed by a guarantee from the Bremen regional government which initially the Bremen senators consented to provide. However, following the flood of critical press comment the particular senators withdrew their assure. They now required Carl Borgward to pledge the corporation itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported inside a still hostile media, Borgward agreed to the particular senate’s terms on several February 1961, thereby averting the bankruptcy in the business.The Bremen Senate also insisted on appointing its own nominee as chairman on the company’s supervisory board. The man they chose was Johannes Semler who reports generally describe as a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated in English, does less than full justice for the breadth of Semler’s vocation. He had studied regulation at university and worked initially being a lawyer. The scion of a respected Hamburg political family, in 1945 he experienced himself been a founding member of the centre-right CSU bash, and was a person in the Bundestag between 1950 in addition to 1953. Despite his Hamburg beginnings, Semler was by these times based in Munich, with a network of contacts inside Bavarian establishment that possibly included fellow CSU politician and also the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in the top administrative position inside Bizone. The appointment of Johannes Semler because the representative of the Bremen senators to help chair the Borgward supervisory panel would, in retrospect, contribute to the controversy that followed the Borgward chapter 7.
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With 28 July 1961 Semler, as Chairman of this supervisory board joined the directors in the three companies Borgward, Goliath and Lloyd to instigate proceedings for your establishment of a “Vergleichsverfahren”, which would have provided for a court sanctioned scheme of arrangement enabling the organization to continue to trade while concurrently protecting the interests regarding creditors. [16] Two months afterwards, however, in September 1961, the Borgward and Goliath companies were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” get suggested that Semler, for reasons of her own, never had any objective of allowing the Borgward auto-businesses to survive.
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