Borgward Returns to 2015 Geneva Motor Show Photo Gallery Autoblog

Borgward is surely an automobile manufacturer originally started by Carl F. W. Borgward. The original company, based in Bremen throughout Germany, ceased operations in the 1960s. The Borgward group made four brands of cars and trucks: Borgward, Hansa, Goliath and Lloyd.The marque has considering that been revived by Carl Borgward's grandson, Christian Borgward, together with his companion Karlheinz L. Knöss, with assistance from Chinese language investment, and unveiled the firm's first new car within over 40 years, the BX7 at the actual 2015 International Motor Demonstrate.The origins of Bremen's most significant auto-business go back to 1905 with the organization in nearby Varel in the "Hansa Automobilgesellschaft" and the muse in Bremen itself regarding "Namag", maker of the Lloyd vehicle. These two businesses merged in 1914 to the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial status then confronting Germany, the business failed to prosper and with the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a possibility greatly to expand this scope of his auto business, and he took control from it.

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The first "automobile" Carl Borgward designed was the 1924 Blitzkarren (super cart), a sort of small three-wheeled van with 3 hp (1. 5 kW), which was an enormous success out there gap it filled. Traders with a small budget purchased for delivery. The Reichspost ordered some of them for postal service.In 1929, Borgward became the representative of Hansa Lloyd AG having had the oppertunity to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had chances are evolved into the nevertheless three wheeler timber presented synthetic leather bodied 5 or maybe 7 hp Goliath Leading. Borgward turned his awareness of the other businesses in addition to led the development from the Hansa Konsul. In February 1937, there came the brand new Hansa Borgward 2000 along with in 1939 the brand was shortened to Borgward 2000. The 2000 model was and then the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used a few of the brand names from businesses he had acquired in recent times to found three different companies: Borgward, Goliath and Lloyd. This was intended to increase the quantity of steel allocated to his business at a time of austerity and rationing. For many purposes the lenders would be run as being a single entity, but in a business operated by way of a man to whom delegation would not come naturally the growth of legal entities nevertheless added unhelpful layers of complexity throughout the 1950s and encouraged a broadening in the range which in the long run proved financially unsustainable using the sales volumes achievable. In 1949 company introduced the Borgward Hansa 1500.One of the top engineers at Borgward by 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella commenced in 1954. The Isabella would become Borgward's most in-demand model and remained in production for that life of the organization. In 1960 the Borgward P100 was introduced, equipped with pneumatic suspension.Borgward introduced a line of 1500 cc sports racers within the late 1950s, with the 16-valve engine from these to become successful Formula Two power unit (that has been also used by a number of F1 privateers in 1961).Although Borgward pioneered technical novelties inside the German market such seeing that air suspension and automatic transmission, the company had trouble competing available. While larger companies similar to Opel and VW took selling point of economies of scale and also kept their prices low to achieve market share, Borgward's cost structure was even more than necessary for its size, as it basically managed as four tiny independent companies and don't implemented such basic price tag reduction strategies as joint development and parts sharing between company's makes. Borgward suffered quality problems as well. The Lloyd Arabella was technically advanced to be a water-cooled boxer with front wheel drive, but plagued with problems including water leakage and gearbox glitches. Lloyd lost money on the car just about the most was more expensive when compared with its direct competitors.In 1961, the company was compelled into liquidation by credit card companies. Carl Borgward died in July 1963, still insisting the company was technically solvent. This proved to be true inside the sense that after the actual creditors were paid in full, there was still 4. 5 million Marks left over from the business.

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Accounts of difficulties at Borgward surfaced within an article that appeared throughout Germany's leading news publication, “Der Spiegel” on 15 December 1960”. The very long, detailed, and in places repeating Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s top cover. It was strongly crucial of Carl Borgward's company approach, and included many of the arguments later advanced to describe or justify the business's demise. The widest range involving cars from any supplier in Germany, produced by three until eventually recently operationally autonomous organizations (Borgward, Goliath and Lloyd) has been supporting a turnover of only 650 million Marks, placing the overall sales value from the combined Borgward auto companies only in fifth placement among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation involving new and modified products featuring adventurous, but under-developed technological enhancements ("fast manisch[e] Konstruierwut") provided rise to components which many times did not work, broke down or fell apart, resulting in massive charges for pre-delivery remediation and/or submit delivery warranty work that found their in the past to the company.The December 1960 Spiegel article had not been the only serious general public criticism targeting Borgward at the moment: suddenly stridently negative (in case more succinct) comments also turned up in the influential mass-market Bild magazine and in television reviews. Critical media commentaries likewise appeared concerning large loans towards the Borgward Group provided because of the local Landesbank.It is apparent that this business was confronting cash-flow difficulties at the conclusion of 1960. Capital intensive businesses for example auto manufacturing use their own expensive machines and tools most efficiently if they use them constantly in full capacity, but the car market in Europe from the 1950s/60s was more seasons than today, with sales diminishing within Winter, then peaking in earlier summer months: Borgward’s inventory of unsold cars by the end of 1960 was more than usual, reflecting ambitious growth options, most obviously in respect of the united states market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered with the North American dealers inside 1960 (and of the 12, 000 delivered to all of them) 6, 000 might have to become taken back following a slump in United states demand. (Borgward was not the only real European auto maker hit by the North American slump popular for imported cars while in 1960. In the same yr two ships carrying Renault Dauphines were turned last mid-Atlantic because the docks in Nyc were overcrowded with unsold Dauphines.

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At the conclusion of December 1960 Borgward approached the financial institution for a further a single million Marks of credit score, the loan to be backed by a guarantee from the Bremen local government which initially the Bremen senators decided provide. However, following the flood associated with critical press comment your senators withdrew their assurance. They now required Carl Borgward to pledge this company itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in the still hostile media, Borgward agreed to the particular senate’s terms on four February 1961, thereby averting the bankruptcy in the business.The Bremen Senate also insisted on appointing a unique nominee as chairman with the company’s supervisory board. The man they chose was Johannes Semler to whom reports generally describe as being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated into English, does less than full justice towards breadth of Semler’s profession. He had studied legislation at university and worked initially as being a lawyer. The scion of a leading Hamburg political family, in 1945 he acquired himself been a founding member of the centre-right CSU bash, and was a member of the Bundestag between 1950 in addition to 1953. Despite his Hamburg beginnings, Semler was by on this occasion based in Munich, with a network of contacts in the Bavarian establishment that almost certainly included fellow CSU politician and the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler within a top administrative position in the Bizone. The appointment of Johannes Semler because the representative of the Bremen senators in order to chair the Borgward supervisory aboard would, in retrospect, contribute to the hot debate that followed the Borgward personal bankruptcy.

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About 28 July 1961 Semler, as Chairman of the particular supervisory board joined the directors in the three companies Borgward, Goliath and Lloyd to instigate proceedings for that establishment of a “Vergleichsverfahren”, which would have provided for a court sanctioned scheme of arrangement enabling the business enterprise to continue to trade while at the same time protecting the interests connected with creditors. [16] Two months after, however, in September 1961, the Borgward and Goliath organizations were declared bankrupt, followed in November because of the Lloyd business. Subsequent “conspiracy theorists” possess suggested that Semler, for reasons of her own, never had any purpose of allowing the Borgward auto-businesses for you to survive.

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