Borgward is usually an automobile manufacturer originally founded by Carl F. W. Borgward. The original company, based in Bremen in Germany, ceased operations in your 1960s. The Borgward group generated four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has because been revived by Carl Borgward's grandson, Christian Borgward, together with his partner Karlheinz L. Knöss, with assistance from Chinese language investment, and unveiled the corporation's first new car inside over 40 years, the BX7 at the particular 2015 International Motor Present.The origins of Bremen's most significant auto-business get back to 1905 with the place in nearby Varel of the "Hansa Automobilgesellschaft" and the walls in Bremen itself involving "Namag", maker of the Lloyd vehicle. These two businesses merged in 1914 to make the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial situation then confronting Germany, the business failed to prosper and by the late 1920s faced a bankruptcy proceeding. For Carl Borgward, already the successful creator with the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented an opportunity greatly to expand your scope of his automotive business, and he took control of computer.
SELL Borgward 230L Limousine 1960 see picture below
The 1st "automobile" Carl Borgward designed was the 1924 Blitzkarren (turbo cart), a sort of little three-wheeled van with two hp (1. 5 kW), which was an enormous success on the market gap it filled. Traders with a small budget got it for delivery. The Reichspost ordered many of them for postal service.In 1929, Borgward became the overseer of Hansa Lloyd AG having had the opportunity to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had nowadays evolved into the even now three wheeler timber framed synthetic leather bodied 5 or perhaps 7 hp Goliath Pioneer. Borgward turned his awareness of the other businesses in addition to led the development with the Hansa Konsul. In February 1937, there came the fresh Hansa Borgward 2000 along with in 1939 the name was shortened to Borgward 2000. The 2000 model was accompanied by the Borgward 2300that stayed in production until 1942.After World War II, in 1946 Carl Borgward used some of the brand names from businesses he had acquired in recent times to found three separate companies: Borgward, Goliath and Lloyd. This was intended to increase the amount of steel allocated to his business each time of austerity and rationing. For many purposes the lenders would be run to be a single entity, but in a business operated by way of man to whom delegation did not come naturally the expansion of legal entities nonetheless added unhelpful layers of complexity throughout the 1950s and encouraged a broadening from the range which finally proved financially unsustainable with all the sales volumes achievable. In 1949 company offered the Borgward Hansa 1500.On the list of top engineers at Borgward coming from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella begun in 1954. The Isabella would become Borgward's most widely used model and remained in production to the life of the firm. In 1960 the Borgward P100 ended up being introduced, equipped with pneumatic suspension.Borgward introduced a line of 1500 cc sports racers within the late 1950s, with the 16-valve engine from these being a successful Formula Two power unit (which has been also used by several F1 privateers in 1961).Although Borgward pioneered technical novelties in the German market such seeing that air suspension and programmed transmission, the company had trouble competing in the market. While larger companies like Opel and VW took benefit from economies of scale along with kept their prices low to find market share, Borgward's cost structure was even more than necessary for its size, as it basically controlled as four tiny independent companies and do not implemented such basic charge reduction strategies as joint development and parts sharing between the company's makes. Borgward suffered quality problems at the same time. The Lloyd Arabella was technically advanced to be a water-cooled boxer with the front wheel drive, but plagued with problems for example water leakage and gearbox errors. Lloyd lost money on the car although it was more expensive when compared with its direct competitors.In 1961, the company was forced into liquidation by lenders. Carl Borgward died inside July 1963, still insisting the company was technically solvent. This proved to be true inside the sense that after the creditors were paid fully, there was still several. 5 million Marks remaining from the business.
Borgward BX7 SUV revealed in Frankfurt Autocar
Studies of difficulties at Borgward surfaced within the article that appeared within Germany's leading news magazine, “Der Spiegel” on fourteen December 1960”. The very long, detailed, and in places repeated Spiegel article was highlighted by way of a picture of Borgward, cigar in mouth, on the magazine’s entry cover. It was strongly essential of Carl Borgward's organization approach, and included many with the arguments later advanced to go into detail or justify the business's demise. The widest range connected with cars from any manufacturer in Germany, produced by three until finally recently operationally autonomous companies (Borgward, Goliath and Lloyd) was supporting a turnover regarding only 650 million Grades, placing the overall sales value through the combined Borgward auto corporations only in fifth place among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence while on an increasingly manic proliferation associated with new and modified models featuring adventurous, but under-developed technological enhancements ("fast manisch[e] Konstruierwut") gave rise to components which many times did not work, broke down or chop down apart, resulting in massive bills for pre-delivery remediation and/or article delivery warranty work that found their in the past to the company.The December 1960 Spiegel article hasn't been the only serious open public criticism targeting Borgward right now: suddenly stridently negative (when more succinct) comments also turned up in the influential mass-market Bild paper and in television stories. Critical media commentaries also appeared concerning large loans towards the Borgward Group provided from the local Landesbank.It is apparent that the business was confronting cash-flow difficulties by the end of 1960. Capital intensive businesses like auto manufacturing use his or her expensive machines and tools most efficiently should they use them constantly with full capacity, but the car market in Europe inside the 1950s/60s was more seasons than today, with sales diminishing within Winter, then peaking in the first summer months: Borgward’s inventory of unsold cars by the end of 1960 was higher than usual, reflecting ambitious growth plans, most obviously in respect of north america market[11] The December 1960 Spiegel article speculated that of the 15, 000 Borgward cars ordered with the North American dealers inside 1960 (and from the 12, 000 delivered to all of them) 6, 000 might have to be taken back following a slump in United states demand. (Borgward was not the only real European auto maker hit by way of North American slump popular for imported cars in the course of 1960. In the same season two ships carrying Renault Dauphines were turned the government financial aid mid-Atlantic because the docks in New york were overcrowded with unsold Dauphines.
Comeback of Borgward? GermanCarForum
At the end of December 1960 Borgward approached the lender for a further one million Marks of credit ratings, the loan to be backed by way of guarantee from the Bremen regional government which initially the Bremen senators agreed to provide. However, following the flood associated with critical press comment the actual senators withdrew their guarantee. They now required Carl Borgward to pledge the corporation itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported within a still hostile media, Borgward agreed to this senate’s terms on some February 1961, thereby averting the bankruptcy on the business.The Bremen Senate in addition insisted on appointing a unique nominee as chairman from the company’s supervisory board. The man they select was Johannes Semler whom reports generally describe as being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated in to English, does less than full justice to the breadth of Semler’s occupation. He had studied rules at university and worked initially as being a lawyer. The scion of a leading Hamburg political family, in 1945 he experienced himself been a founding person in the centre-right CSU get together, and was a member of the Bundestag between 1950 and 1953. Despite his Hamburg beginning, Semler was by this time around based in Munich, with a network of contacts inside the Bavarian establishment that probably included fellow CSU politician and also the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in the top administrative position from the Bizone. The appointment of Johannes Semler for the reason that representative of the Bremen senators to help chair the Borgward supervisory aboard would, in retrospect, contribute to the debate that followed the Borgward bankruptcy.
Borgward 61 P100 BlueWhite ssf1.jpg 60483 bytes
Upon 28 July 1961 Semler, as Chairman of your supervisory board joined the directors of the three companies Borgward, Goliath and Lloyd to instigate proceedings for your establishment of a “Vergleichsverfahren”, which would have provided for just a court sanctioned scheme of arrangement enabling this company to continue to trade while concurrently protecting the interests associated with creditors. [16] Two months later, however, in September 1961, the Borgward and Goliath companies were declared bankrupt, followed in November from the Lloyd business. Subsequent “conspiracy theorists” have got suggested that Semler, for reasons of her own, never had any objective of allowing the Borgward auto-businesses in order to survive.
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