Borgward is an automobile manufacturer originally launched by Carl F. W. Borgward. The original company, based in Bremen inside Germany, ceased operations in your 1960s. The Borgward group produced four brands of vehicles: Borgward, Hansa, Goliath and Lloyd.The marque has since been revived by Carl Borgward's son, Christian Borgward, together with his spouse Karlheinz L. Knöss, with assistance from Oriental investment, and unveiled the firm's first new car throughout over 40 years, the BX7 at your 2015 International Motor Display.The origins of Bremen's most significant auto-business go back to 1905 with the organization in nearby Varel of the "Hansa Automobilgesellschaft" and the inspiration in Bremen itself involving "Namag", maker of the Lloyd car. These two businesses merged in 1914 in order to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled economic situation then confronting Germany, the business failed to prosper and from the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator with the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented a possibility greatly to expand this scope of his auto business, and he took control than it.
Borgward BX5 and Projekt BX6 TS unveiled in Geneva Photos 1 of 4
The initial "automobile" Carl Borgward developed was the 1924 Blitzkarren (lightning cart), a sort of teeny three-wheeled van with 2 hp (1. 5 kW), which was an enormous success already in the market gap it filled. Traders with a small budget got it for delivery. The Reichspost ordered most of them for postal service.In 1929, Borgward became the representative of Hansa Lloyd AG having gotten to merge his "Goliath-Werke Borgward & Corp. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had right now evolved into the however three wheeler timber framed synthetic leather bodied 5 or even 7 hp Goliath Founder. Borgward turned his awareness of the other businesses as well as led the development in the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 and in 1939 the title was shortened to Borgward 2000. The 2000 model was then the Borgward 2300that always been in production until 1942.After World War II, in 1946 Carl Borgward used a few of the brand names from corporations he had acquired over time to found three separate companies: Borgward, Goliath and Lloyd. This was intended to increase how much steel allocated to his business at the same time of austerity and rationing. For many purposes the lenders would be run as a single entity, but in a business operated by way of a man to whom delegation wouldn't come naturally the spreading of legal entities nonetheless added unhelpful layers of complexity from the 1950s and encouraged a broadening of the range which ultimately proved financially unsustainable with all the sales volumes achievable. In 1949 company offered the Borgward Hansa 1500.On the list of top engineers at Borgward by 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella began in 1954. The Isabella would become Borgward's most in-demand model and remained in production for your life of the business. In 1960 the Borgward P100 ended up being introduced, equipped with pneumatic suspension.Borgward introduced a type of 1500 cc sports racers inside late 1950s, with the 16-valve engine from these to become successful Formula Two power unit (that was also used by several F1 privateers in 1961).Although Borgward pioneered technical novelties within the German market such seeing that air suspension and automatic transmission, the company had trouble competing in the marketplace. While larger companies just like Opel and VW took selling point of economies of scale as well as kept their prices low to achieve market share, Borgward's cost structure was even more than necessary for its size, as it basically managed as four tiny independent companies rather than implemented such basic charge reduction strategies as articulation development and parts sharing between company's makes. Borgward suffered quality problems at the same time. The Lloyd Arabella was technically advanced to be a water-cooled boxer with the front wheel drive, but plagued with problems for example water leakage and gearbox glitches. Lloyd lost money on the car community . was more expensive than its direct competitors.In 1961, the company was required into liquidation by lenders. Carl Borgward died inside July 1963, still insisting the company ended up technically solvent. This proved to be true inside the sense that after the particular creditors were paid completely, there was still some. 5 million Marks left from the business.
Gebäude , Bürogebäude , Erbe , Baudenkmal 1
Stories of difficulties at Borgward surfaced in the article that appeared with Germany's leading news publication, “Der Spiegel” on age 14 December 1960”. The very long, detailed, and in places repeating Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s entry cover. It was strongly essential of Carl Borgward's business approach, and included many in the arguments later advanced to go into detail or justify the corporation's demise. The widest range associated with cars from any company in Germany, produced by three right up until recently operationally autonomous organizations (Borgward, Goliath and Lloyd) had been supporting a turnover regarding only 650 million Represents, placing the overall sales value from your combined Borgward auto businesses only in fifth position among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence when using increasingly manic proliferation of new and modified versions featuring adventurous, but under-developed technological innovations ("fast manisch[e] Konstruierwut") provided rise to components which too much did not work, broke down or fell into apart, resulting in massive bills for pre-delivery remediation and/or publish delivery warranty work that found their made use of to the company.The December 1960 Spiegel article has not been the only serious public criticism targeting Borgward right now: suddenly stridently negative (in the event more succinct) comments also resulted in in the influential mass-market Bild newspapers and in television stories. Critical media commentaries in addition appeared concerning large loans to the Borgward Group provided because of the local Landesbank.It is apparent that the business was confronting cash-flow difficulties by the end of 1960. Capital intensive businesses including auto manufacturing use their particular expensive machines and tools most efficiently whenever they use them constantly on full capacity, but the car market in Europe in the 1950s/60s was more in season than today, with sales diminishing throughout Winter, then peaking in the early summer months: Borgward’s inventory of unsold cars at the end of 1960 was beyond usual, reflecting ambitious growth programs, most obviously in respect of the us market[11] The December 1960 Spiegel article speculated that on the 15, 000 Borgward cars ordered because of the North American dealers throughout 1960 (and of the 12, 000 delivered to all of them) 6, 000 might have to become taken back following a slump in North american demand. (Borgward was not the only real European auto maker hit by the North American slump sought after for imported cars in the course of 1960. In the same year two ships carrying Renault Dauphines were turned last mid-Atlantic because the docks in Nyc were overcrowded with unsold Dauphines.
das Borgward Isabella Coupé Bild amp; Foto von HSPhoto aus Borgward
By the end of December 1960 Borgward approached the lender for a further a single million Marks of credit, the loan to be backed by way of a guarantee from the Bremen local government which initially the Bremen senators consented to provide. However, following the flood involving critical press comment this senators withdrew their guarantee. They now required Carl Borgward to pledge the business itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported inside a still hostile media, Borgward agreed to your senate’s terms on four February 1961, thereby averting the bankruptcy of the business.The Bremen Senate additionally insisted on appointing a nominee as chairman of the company’s supervisory board. The man they decided to go with was Johannes Semler who reports generally describe being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated into English, does less than full justice towards breadth of Semler’s career. He had studied regulation at university and worked initially as a lawyer. The scion of a respected Hamburg political family, in 1945 he received himself been a founding member of the centre-right CSU gathering, and was a member of the Bundestag between 1950 as well as 1953. Despite his Hamburg beginnings, Semler was by now based in Munich, with a network of contacts inside the Bavarian establishment that probably included fellow CSU politician as well as the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler inside a top administrative position within the Bizone. The appointment of Johannes Semler because representative of the Bremen senators for you to chair the Borgward supervisory board would, in retrospect, contribute to the debate that followed the Borgward chapter 7.
Borgward kehrt als Automarke zurück: Erste Limousine schon im
About 28 July 1961 Semler, as Chairman of your supervisory board joined the directors of the three companies Borgward, Goliath and Lloyd to instigate proceedings with the establishment of a “Vergleichsverfahren”, which would have provided for just a court sanctioned scheme of arrangement enabling the organization to continue to trade while at the same time protecting the interests connected with creditors. [16] Two months after, however, in September 1961, the Borgward and Goliath businesses were declared bankrupt, followed in November through the Lloyd business. Subsequent “conspiracy theorists” get suggested that Semler, for reasons of his very own, never had any objective of allowing the Borgward auto-businesses to survive.
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