Borgward is surely an automobile manufacturer originally founded by Carl F. W. Borgward. The original company, based in Bremen within Germany, ceased operations in the actual 1960s. The Borgward group produced four brands of vehicles: Borgward, Hansa, Goliath and Lloyd.The marque has because been revived by Carl Borgward's grandson, Christian Borgward, together with his spouse Karlheinz L. Knöss, with assistance from Far east investment, and unveiled the corporation's first new car with over 40 years, the BX7 at the 2015 International Motor Show.The origins of Bremen's most significant auto-business return to 1905 with the business in nearby Varel with the "Hansa Automobilgesellschaft" and the walls in Bremen itself associated with "Namag", maker of the Lloyd auto. These two businesses merged in 1914 in order to create the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial crisis then confronting Germany, the business failed to prosper and because of the late 1920s faced personal bankruptcy. For Carl Borgward, already the successful creator in the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the opportunity greatly to expand the scope of his car business, and he took control of computer.
Die ehemalige Marke Borgward soll weiderbelebt werden.
The initial "automobile" Carl Borgward developed was the 1924 Blitzkarren (lightning cart), a sort of very small three-wheeled van with two hp (1. 5 kW), which was an enormous success available in the market gap it filled. Traders with a small budget ordered for delivery. The Reichspost ordered many of them for postal service.In 1929, Borgward became the movie director of Hansa Lloyd AG having had the opportunity to merge his "Goliath-Werke Borgward & Company. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had chances are evolved into the still three wheeler timber presented synthetic leather bodied 5 or maybe 7 hp Goliath Pioneer. Borgward turned his attention to the other businesses and led the development in the Hansa Konsul. In February 1937, there came the brand new Hansa Borgward 2000 in addition to in 1939 the label was shortened to Borgward 2000. The 2000 model was followed by the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used a lot of the brand names from companies he had acquired over the years to found three independent companies: Borgward, Goliath and Lloyd. This was intended to increase how much steel allocated to his business during a period of austerity and rationing. For many purposes nokia's would be run as a single entity, but in a business operated by way of man to whom delegation would not come naturally the growth of legal entities however added unhelpful layers of complexity throughout the 1950s and encouraged a broadening in the range which in the end proved financially unsustainable while using sales volumes achievable. In 1949 company presented the Borgward Hansa 1500.One of the top engineers at Borgward coming from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started out in 1954. The Isabella would become Borgward's most in-demand model and remained in production for that life of the firm. In 1960 the Borgward P100 was introduced, equipped with pneumatic suspension.Borgward introduced a brand of 1500 cc sports racers within the late 1950s, with the 16-valve engine from these being a successful Formula Two power unit (that was also used by some F1 privateers in 1961).Although Borgward pioneered technical novelties within the German market such while air suspension and automatic transmission, the company had trouble competing available. While larger companies similar to Opel and VW took good thing about economies of scale and also kept their prices low to achieve market share, Borgward's cost structure was even above necessary for its sizing, as it basically managed as four tiny independent companies rather than implemented such basic cost reduction strategies as shared development and parts sharing between company's makes. Borgward suffered quality problems too. The Lloyd Arabella was technically advanced as being a water-cooled boxer with the front wheel drive, but plagued with problems for example water leakage and gearbox secrets. Lloyd lost money on the car though it was more expensive than its direct competitors.In 1961, the company was compelled into liquidation by collectors. Carl Borgward died within July 1963, still insisting the company have been technically solvent. This proved to be true inside the sense that after the actual creditors were paid fully, there was still 5. 5 million Marks remaining from the business.
Stories of difficulties at Borgward surfaced in the article that appeared in Germany's leading news magazine, “Der Spiegel” on 15 December 1960”. The very long, detailed, and in places repeating Spiegel article was highlighted through a picture of Borgward, cigar in mouth, on the magazine’s entry cover. It was strongly essential of Carl Borgward's small business approach, and included many from the arguments later advanced to spell out or justify the corporation's demise. The widest range associated with cars from any producer in Germany, produced by three until recently operationally autonomous businesses (Borgward, Goliath and Lloyd) has been supporting a turnover connected with only 650 million Represents, placing the overall sales value in the combined Borgward auto corporations only in fifth situation among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence while on an increasingly manic proliferation associated with new and modified models featuring adventurous, but under-developed technological improvements ("fast manisch[e] Konstruierwut") provided rise to components which all too often did not work, broke down or droped apart, resulting in massive expenses for pre-delivery remediation and/or submit delivery warranty work that found their sources that are to the company.The December 1960 Spiegel article has not been the only serious community criticism targeting Borgward currently: suddenly stridently negative (if more succinct) comments also resulted in in the influential mass-market Bild newspaper and in television accounts. Critical media commentaries additionally appeared concerning large loans to the Borgward Group provided by the local Landesbank.It is apparent how the business was confronting cash-flow difficulties towards the end of 1960. Capital intensive businesses including auto manufacturing use the expensive machines and tools most efficiently whenever they use them constantly from full capacity, but the car market in Europe in the 1950s/60s was more periodic than today, with sales diminishing within Winter, then peaking in early summer months: Borgward’s inventory of unsold cars by the end of 1960 was beyond usual, reflecting ambitious growth plans, most obviously in respect of the united states market[11] The December 1960 Spiegel article speculated that on the 15, 000 Borgward cars ordered because of the North American dealers throughout 1960 (and with the 12, 000 delivered to these individuals) 6, 000 might have to get taken back following a slump in North american demand. (Borgward was not the one European auto maker hit by way of North American slump widely used for imported cars during 1960. In the same season two ships carrying Renault Dauphines were turned back mid-Atlantic because the docks in Nyc were overcrowded with unsold Dauphines.
Die deutsche Kultmarke Borgward erlebt auf dem Genfer Automobilsalon
At the end of December 1960 Borgward approached the lender for a further a single million Marks of credit ratings, the loan to be backed by a guarantee from the Bremen local government which initially the Bremen senators opted for provide. However, following the flood involving critical press comment the actual senators withdrew their ensure. They now required Carl Borgward to pledge the company itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported inside a still hostile media, Borgward agreed to this senate’s terms on four February 1961, thereby averting the bankruptcy with the business.The Bremen Senate furthermore insisted on appointing its nominee as chairman with the company’s supervisory board. The man they select was Johannes Semler which reports generally describe being a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated in English, does less than full justice to the breadth of Semler’s job. He had studied law at university and worked initially to be a lawyer. The scion of a top Hamburg political family, in 1945 he had himself been a founding member of the centre-right CSU party, and was a member of the Bundestag between 1950 and also 1953. Despite his Hamburg beginnings, Semler was by these times based in Munich, with a network of contacts inside the Bavarian establishment that possibly included fellow CSU politician plus the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler within a top administrative position from the Bizone. The appointment of Johannes Semler as the representative of the Bremen senators to be able to chair the Borgward supervisory table would, in retrospect, contribute to the debate that followed the Borgward a bankruptcy proceeding.
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On 28 July 1961 Semler, as Chairman of this supervisory board joined the directors from the three companies Borgward, Goliath and Lloyd to instigate proceedings for your establishment of a “Vergleichsverfahren”, which would have provided for just a court sanctioned scheme of arrangement enabling this company to continue to trade while at the same time protecting the interests involving creditors. [16] Two months afterwards, however, in September 1961, the Borgward and Goliath businesses were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” possess suggested that Semler, for reasons of his very own, never had any goal of allowing the Borgward auto-businesses to help survive.
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