Borgward is an automobile manufacturer originally started by Carl F. W. Borgward. The original company, based in Bremen in Germany, ceased operations in the 1960s. The Borgward group made four brands of automobiles: Borgward, Hansa, Goliath and Lloyd.The marque has given that been revived by Carl Borgward's grandson, Christian Borgward, together with his lover Karlheinz L. Knöss, with assistance from Chinese investment, and unveiled the company's first new car throughout over 40 years, the BX7 at the 2015 International Motor Demonstrate.The origins of Bremen's most significant auto-business return to 1905 with the business in nearby Varel of the "Hansa Automobilgesellschaft" and the foundation in Bremen itself regarding "Namag", maker of the Lloyd vehicle. These two businesses merged in 1914 to make the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial status then confronting Germany, the business failed to prosper and because of the late 1920s faced chapter 7. For Carl Borgward, already the successful creator of the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented an opportunity greatly to expand the particular scope of his automobile business, and he took control of the usb ports.
Borgward Is Officially Back with its BX7 SUV in Frankfurt Pictures
The initial "automobile" Carl Borgward created was the 1924 Blitzkarren (lightning cart), a sort of tiny three-wheeled van with 2 hp (1. 5 kW), which was an enormous success out there gap it filled. Traders with a small budget purchased for delivery. The Reichspost ordered most of them for postal service.In 1929, Borgward became the director of Hansa Lloyd AG having had the oppertunity to merge his "Goliath-Werke Borgward & Co. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had nowadays evolved into the nonetheless three wheeler timber framed synthetic leather bodied 5 or perhaps 7 hp Goliath Leader. Borgward turned his awareness of the other businesses along with led the development from the Hansa Konsul. In February 1937, there came the new Hansa Borgward 2000 and also in 1939 the label was shortened to Borgward 2000. The 2000 model was then the Borgward 2300that continued to be in production until 1942.After World War II, in 1946 Carl Borgward used a number of the brand names from businesses he had acquired through the years to found three independent companies: Borgward, Goliath and Lloyd. This was intended to increase the quality of steel allocated to his business during a period of austerity and rationing. For many purposes the firms would be run as a single entity, but in a business operated by a man to whom delegation wouldn't come naturally the expansion of legal entities however added unhelpful layers of complexity through the 1950s and encouraged a broadening on the range which in the end proved financially unsustainable while using the sales volumes achievable. In 1949 company presented the Borgward Hansa 1500.One of the top engineers at Borgward coming from 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started in 1954. The Isabella would become Borgward's most widely used model and remained in production for that life of the company. In 1960 the Borgward P100 was introduced, equipped with pneumatic suspension.Borgward introduced a distinctive line of 1500 cc sports racers from the late 1950s, with the 16-valve engine from these to become successful Formula Two power unit (that is also used by many F1 privateers in 1961).Although Borgward pioneered technical novelties from the German market such seeing that air suspension and automated transmission, the company had trouble competing in the market. While larger companies including Opel and VW took advantage of economies of scale as well as kept their prices low to find market share, Borgward's cost structure was even higher than necessary for its dimension, as it basically run as four tiny independent companies and not implemented such basic price tag reduction strategies as mutual development and parts sharing relating to the company's makes. Borgward suffered quality problems as well. The Lloyd Arabella was technically advanced being a water-cooled boxer with front wheel drive, but plagued with problems for example water leakage and gearbox mistakes. Lloyd lost money on the car just about the most was more expensive than its direct competitors.In 1961, the company was compelled into liquidation by lenders. Carl Borgward died in July 1963, still insisting the company ended up technically solvent. This proved to be true within the sense that after this creditors were paid entirely, there was still 4. 5 million Marks left from the business.
Borgward und Co. in Oyten, Thedinghausen und Achim Landkreis Verden
Reviews of difficulties at Borgward surfaced in an article that appeared throughout Germany's leading news publication, “Der Spiegel” on 15 December 1960”. The very long, detailed, and in places repeating Spiegel article was highlighted by means of a picture of Borgward, cigar in mouth, on the magazine’s entrance cover. It was strongly critical of Carl Borgward's business approach, and included many from the arguments later advanced to describe or justify the firm's demise. The widest range associated with cars from any maker in Germany, produced by three till recently operationally autonomous companies (Borgward, Goliath and Lloyd) seemed to be supporting a turnover involving only 650 million Represents, placing the overall sales value from the combined Borgward auto organizations only in fifth location among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation associated with new and modified versions featuring adventurous, but under-developed technological inventions ("fast manisch[e] Konstruierwut") afforded rise to components which too much did not work, broke down or fell into apart, resulting in massive costs for pre-delivery remediation and/or article delivery warranty work that found their in the past to the company.The December 1960 Spiegel article has not been the only serious public criticism targeting Borgward presently: suddenly stridently negative (in case more succinct) comments also resulted in in the influential mass-market Bild newspapers and in television reports. Critical media commentaries likewise appeared concerning large loans towards the Borgward Group provided from the local Landesbank.It is apparent the business was confronting cash-flow difficulties at the end of 1960. Capital intensive businesses for example auto manufacturing use their expensive machines and tools most efficiently when they use them constantly with full capacity, but the car market in Europe from the 1950s/60s was more in season than today, with sales diminishing within Winter, then peaking in early summer months: Borgward’s inventory of unsold cars towards the end of 1960 was greater than usual, reflecting ambitious growth strategies, most obviously in respect of north america market[11] The December 1960 Spiegel article speculated that from the 15, 000 Borgward cars ordered by the North American dealers with 1960 (and of the 12, 000 delivered to them) 6, 000 might have to be taken back following a slump in United states demand. (Borgward was not really the only European auto maker hit by a North American slump widely used for imported cars during 1960. In the same calendar year two ships carrying Renault Dauphines were turned the government financial aid mid-Atlantic because the docks in The big apple were overcrowded with unsold Dauphines.
Borgward Is Officially Back with its BX7 SUV in Frankfurt Pictures
At the conclusion of December 1960 Borgward approached the bank for a further a single million Marks of credit history, the loan to be backed by way of a guarantee from the Bremen regional government which initially the Bremen senators opted for provide. However, following the flood of critical press comment the particular senators withdrew their guarantee. They now required Carl Borgward to pledge the business itself to the state in return for the guarantee. After a tense 13-hour meeting widely reported in a very still hostile media, Borgward agreed to the particular senate’s terms on 4 February 1961, thereby averting the bankruptcy of the business.The Bremen Senate also insisted on appointing its very own nominee as chairman of the company’s supervisory board. The man they select was Johannes Semler which reports generally describe like a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated directly into English, does less than full justice on the breadth of Semler’s occupation. He had studied rules at university and worked initially as being a lawyer. The scion of a number one Hamburg political family, in 1945 he received himself been a founding person in the centre-right CSU celebration, and was a person in the Bundestag between 1950 and also 1953. Despite his Hamburg beginning, Semler was by this time based in Munich, with a network of contacts inside Bavarian establishment that almost certainly included fellow CSU politician and the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a top administrative position from the Bizone. The appointment of Johannes Semler as the representative of the Bremen senators to chair the Borgward supervisory panel would, in retrospect, contribute to the debate that followed the Borgward bankruptcy.
Borgward Presseabteilung – Borgward, Goliath, Lloyd haben wieder
In 28 July 1961 Semler, as Chairman of your supervisory board joined the directors in the three companies Borgward, Goliath and Lloyd to instigate proceedings for that establishment of a “Vergleichsverfahren”, which would have provided for the court sanctioned scheme of arrangement enabling this company to continue to trade while at the same time protecting the interests regarding creditors. [16] Two months later on, however, in September 1961, the Borgward and Goliath firms were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” include suggested that Semler, for reasons of his or her own, never had any objective of allowing the Borgward auto-businesses to be able to survive.
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